Veeva CRM and Mederi Integration Provides New Insights for the Pharma Industry

BARCELONA, December 20, 2010 /PRNewswire/ -- Veeva Systems, the global leader in cloud CRM solutions for the life sciences industry announces the ability to integrate with Mederi, a leading provider of network intelligence and insights for the healthcare industry. The seamless integration between Veeva CRM and Mederi allows pharmaceutical companies to manage their customer relationships and to analyse professional networks within one application, ensuring a much more coordinated and effective interaction with key stakeholders.

"Based on our alliance, we are glad to offer true integrated stakeholder management to our customers. Mederi's capabilities in providing industry-leading stakeholder information and state-of-the-art visualisation and analysis, combined with Veeva's highly successful CRM software, allow our customer to draw upon two best-in-class solutions through one simple interface" explains Sven Schartl, Partner Relationship Manager, Mederi.

Customers using an integrated Veeva and Mederi solution now have the ability to:

    - Draw upon Mederi's extensive market and stakeholder information to
      understand market access, key opinion leader and prescriber landscape
      and networks

    - Leverage Mederi's Network Intelligence Portal within Veeva to visualise
      the networks, evaluate stakeholder impact, and target stakeholders with
      specific strategies

    - Build a systematic stakeholder management activity planning and
      tracking through the Veeva CRM solution

"The Pharmaceutical industry is not standing still. Transformation in business models and the healthcare ecosystem demand that companies find new and innovative ways to understand the customer landscape" says Dan Goldsmith, General Manager, Europe, Veeva Systems.

"The integration of Veeva and Mederi empowers organisations to create and execute strategies that take into account a far more comprehensive and accurate view of customer relationships. While many CRM tools still focus on the way Pharma has traditionally done business, Veeva and Mederi enable organisations with strategic solutions that deliver value both now and in the future."

About Veeva

Veeva Systems is the leader in cloud-based solutions for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has over 50 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is a privately-held company headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Beijing, and Shanghai. For more information, visit http://www.veevasystems.com.

About Mederi

Mederi is the leading provider of network intelligence in life science. The company was founded in 2005 as a scientific spin-off with the headquarters in Frankfurt, Germany and offices in Switzerland, France, Great Britain and the United States. The customised solutions strongly increase the efficiency and effectiveness of marketing, sales, and market access activities. By now eight of the global top-10 pharma companies use segmentation solutions from Mederi.

SOURCE Veeva Systems