Vecco™ Launch Aims to Unbore the Floor in American Homes

RACINE, Wis., June 16, 2011 /PRNewswire/ -- There's something underfoot, and it's inspiring people to rethink their rugs and carpets.  Vecco™, an innovative home design tool for creating unique carpet transformations, launches today with an online retail store and its first interactive studio in Chicago. Vecco™ inspires creativity and individuality in a fun and unique way, allowing users to personalize carpets and rugs with easy-to-use templates and colorants.

Bringing inspiration and highlighting individual personalities in the home is within reach. With Vecco™, carpets can be transformed to complement and personalize any decor. Now, a nature-themed nursery can get a boost of butterflies and flowers on an area rug, while modern aesthetics can go graphic with geometric patterns. The design possibilities are virtually endless thanks to 50 different templates and more than a dozen colorants.

"Home designers start to find a room's inspiration from the rug," said Monica Pedersen, HGTV personality and design expert. "Vecco™ allows DIY-ers to set the stage and leave a personal, indelible mark in their homes. Best of all, it's easy and fun."

Vecco™ takes the traditional idea of stenciling and applies it to floor treatments.  Specially-made templates from Vecco™ range from basic shapes to more elaborate images of items such as leaves or monsters. Users simply spray the colorant onto the areas of the rug exposed by the Vecco™ template to create their desired pattern. Unlike paint, the end result feels touchably soft with a texture similar to the rest of your carpet.

How to Use Vecco™

• Determine the room to use Vecco™ in and measure the space to cover with the design
• Select the Vecco template(s) and color palette(s) that suits the design best
• Shake the colorant bottle, position above the template and spray from a distance of 8 inches
• Blot template and repeat the process as many times as necessary in order to create the desired pattern; lift and let dry for 48 hours
• Spray the sealant through the same templates and let dry for 30 minutes, then reapply
• Allow 48 hours for the new pattern to set permanently

Vecco™ allows users to play with their designs without worry as nothing is permanent until the sealant is applied. If a mistake is made users can simply let the colorant dry completely (at least 48 hours) and vacuum.

"The Vecco™ brand is a new venture for the SC Johnson family of brands. We saw an opportunity to help make rooms just as unique as the people who live in them," said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability, SC Johnson. "We are excited to bring Vecco™ into the home design space giving DIY-ers a whole new canvas to showcase their personalities."

Colorants and sealants are available at $16.99 each and templates are $15.99 each at the Vecco™ website, www.veccostudio.com, or at a Vecco™ Design Studio. The average project costs around $200, assuming the design includes 4 colorants, 4 templates and 4 cans of sealant. As part of the DIY home furnishings market, a segment that grows an average of 6 percent annually(i), Vecco™ aids many homeowners working with limited budgets and interested in DIY projects.

Vecco™ gives old, tired rugs and carpets a refreshed, new life with original designs, potentially extending their time in homes. Considering an estimated 5 billion pounds of carpet reaches landfills annually(ii), Vecco™ provides an easy-to-use, greener alternative to replacing carpet for an entire room.

Vecco™ Design Studio

Serving as a real-life inspiration point, the Vecco™ Design Studio today opens its doors in Chicago with an event hosted by HGTV host Monica Pedersen. Located at 912 W. Armitage, the Chicago location is the first Vecco™ Design Studio in the nation and serves as a one-stop shop for everything Vecco™.  

Providing hundreds of inspirational design ideas, the Studio has on-site staff to help plan, design and walk through the Vecco™ experience.  Guests are welcome to meet with Veccorators to design unique, custom carpets in store, order existing templates and corresponding colorants and sealants for delivery or take them home to start a carpet design immediately.

With plans to open several Vecco™ Design Studios throughout the nation, Vecco™ will provide design ideas, classes and hands-on instruction for all novice and expert DIYers.  The Chicago Vecco™ Design Studio is open 7 days a week: Monday-Friday 11 a.m. – 7 p.m., Saturdays 10 a.m. – 6 p.m. and Sundays 11 a.m. – 5 p.m.

About Vecco™

Vecco™ delivers the opportunity to customize carpets quickly and easily with design ideas and a variety of colors and templates. Inspiring creativity and individuality within homes in a fun and affordable way, Vecco™ allows users to rethink and recreate carpets with templates, patterns and colorants for unique designs. With more than 50 templates and a dozen colorants, the design possibilities to make carpets as unique as their owners are endless. For Vecco™ products or more information, visit www.veccostudio.com. The Vecco™ brand is supported by the resources, guided by the values and built upon America's trust of SC Johnson – A Family Company. www.scjohnson.com.

About SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and pest control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 125-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

CONTACT
Jenny Taylor
262-260-2440
[email protected]

Eileen Earley
Zeno Group for Vecco
312.396.9796
[email protected]

WEB ADDRESS
www.SCJohnson.com
www.VeccoStudio.com

(i)  Packaged Facts
(ii) Carpetrecovery.org

SOURCE SC Johnson