Vdopia Rebrands to Chocolate, Increasing Focus on Mobile App Monetization Offering With Global Launch of its Ad Mediation Platform

Vdopia, a leader in mobile video advertising, today announced the rebranding of the company to Chocolate and launched a new website http://www.chocolateplatform.com. The company has been helping game developers, publishers, agencies, advertisers, and DSPs deliver world-class mobile video advertising via its flagship product Chocolate Marketplace. The company also announced the global launch of a new ad mediation solution, Chocolate Mediation platform.

     (Logo: http://mma.prnewswire.com/media/599793/Chocolate_Logo.jpg )
     (Photo: http://mma.prnewswire.com/media/599792/Saurabh_Photo.jpg )

The new website highlights the company's positioning as a platform for delivering cutting-edge mobile video advertising solutions, which are categorized into two core offerings:

• Chocolate Marketplace offers leading platform for programmatic buying and selling of mobile video advertising
• Chocolate Mediation offers in-app ad monetization platform to app developers & publishers. In-app video advertising is one of the fastest growing channels in digital advertising today. Through Chocolate Mediation, app developers & publishers can unlock the true potential of their app inventory by leveraging a solution that increases ad revenue, CPMs and fill rates in a seamless manner using just 1 smart SDK.

"Chocolate has a high brand recall value and has resonated well with our customers. It's a conversation starter and allows us to stand out in the market. The name Chocolate is warm and welcoming," said Saurabh Bhatia, CEO, Chocolate. "With the rebranding to Chocolate and the global launch of Mediation platform, we are adding many new powerful monetization tools for app developers & publishers that allows us to continue our leading position in the mobile video advertising industry," he added.

Visit http://www.chocolateplatform.com to begin exploring mobile video advertising solutions and subscribe to the Blog today. One can also connect with Chocolate on LinkedIn and Twitter.

About Chocolate  

Chocolate is a global leader in mobile video advertising. Chocolate offers two core products, Chocolate Marketplace, a global programmatic buying and selling platform for mobile video advertising and Chocolate Mediation, an end-to-end monetization solution for app developers & publishers.

Vdopia, Inc. DBA Chocolate is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, California and India.

Media Contact:
Tanu Kak
[email protected]
+91-8586840919
Chocolate

SOURCE Vdopia, Inc.