Vatsana Technologies Launches ThePopple.com, a Shareable Content Site Formerly Known as WittyFeed.me

NEW YORK, Oct. 18, 2018 /PRNewswire/ -- Vatsana Technologies, creators of WittyFeed, the largest millennial-focused media company in India, announced today that they have formally entered the U.S. Market with ThePopple.com, a re-launch of WittyFeed.me, which had been active in the U.S., UK, Australia and Canada since 2017.

ThePopple is a new-age digital media company that serves popular, positive and pop-culture stories for millennials. The cross-network platform aims to connect intensely with its audience by keeping visitors inspired, informed and entertained. The site's ethos is "positive, popular, and for the people."

"I come from the school of thought that the world has more good to offer than bad. Sadly, the media seems to believe that negative, snarky items go viral the fastest," said Vinay Singhal, CEO and director of Vatsana Technologies. "In 2012, we started a Facebook page called 'Amazing Things In The World' with a mission to post positive news. Since then, we've built a strong community of more than 100 million global users across six brands. ThePopple is built to be a powerful extension of ours here in the U.S."

Like its predecessor WittyFeed, which was seeing 200,000 real time visitors consuming its content and 100M readers on a monthly basis, ThePopple serves up content across a range of topics such as lifestyle, sports, fitness and health, and current affairs. Video plays a big role on the site, with over 1MM video views per week.  The site also engages users through topical and unusual quizzes, listicles and caption contests. ThePopple's main editorial imperative is that its content be highly shareable. Another goal is that its visitors reflect those of WittyFeed's in India – informed, engaged and youthful.

Raaghav Mahajan, head of sales at Vatsana and co-creator of ThePopple, said: "During our soft launch in August, we saw 10.8MM U.S. monthly uniques at ThePopple. This indicates that the type of content we are providing effectively matches the desires of our millennial audience, and it is also a testament to ThePopple's technological ability to populate individuals' feeds with relevant stories."

ThePopple utilizes a Natural Language Processor and machine learning vocabulary creation that was built by and is proprietary to Vatsana Technologies. This tech allows the site to create an ever-growing understanding of users' interests to develop a unique and evolving content experience for each individual user based on reading and viewing habits.

ThePopple has recently formed a partnership with LiveXLive to drive livestream views of their thee-day "Life is Beautiful" Festival. Early numbers show that ThePopple delivered 165,000 live stream loads of the during the Saturday 7pm PDT -Sunday, 1am PDT day part of the event.

Press Contact:           
Shea Communications
Richard Shea
(212) 627-5766

SOURCE Vatsana Technologies

Related Links

https://www.vatsana.com

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