Variety's MASSIVE: The Advertising Summit To Feature President Of The Coca-Cola Company In Keynote

LOS ANGELES, May 31, 2013 /PRNewswire/ -- Variety revealed that it will be honoring Katie Bayne, President, North America Brands, Coca-Cola North America Group with the Entertainment Branding Impact Award at its MASSIVE: The Advertising Summit on June 6, 2013 at the Hollywood Roosevelt Hotel. Bayne will receive this honor while taking part in a keynote conversation with Cynthia Littleton, Editor-in-Chief TV at Variety.

The Coca-Cola Company has made strong connections with consumers through entertainment, such as the iconic brand's ongoing partnership with American Idol. At The Coca-Cola Company, Bayne is responsible for all sparkling and still beverage business within the North America Group, including Canada.  Bayne also has responsibility for strategic marketing and Latin affairs in the U.S.   

Variety will be presenting a packed day of sessions and elite speakers at the exclusive summit including executives from Twitter, Google, Paramount Pictures, DirecTV, Ustream, Marvel and more. Topics include identifying how advertisers are surrounding digital savvy consumers with multi-platform messaging and exploring the elusive, but coveted hit viral campaign.

Featured speakers include:

David Thompson, CMO, Ustream
Jennifer Caserta, President IFC
Allen DeBevoise, CEO of Machinima
Erik Logan, President of OWN and Harpo Studios
Rob Pietsch, Director Sales, West, Twitter, Inc
David Matathia, Director Marketing Communications, Hyundai
Jennifer Prince, Head of Industry, Media & Entertainment, Google
Sean Bruich, Head of Measurement Platforms and Standards, Facebook
David Messinger, Co-Head CAA Marketing, Creative Artists Agency
Donald Evans, CMO, The Cheesecake Factory
Bob Sabouni, Executive VP, Worldwide Marketing Partnerships, Marvel Studios
Paul Guyardo, EVP, Chief Revenue Officer and Chief Marketing Officer, DirecTV
Jen Klawin, Director of West Coast Sales, Tumblr
LeeAnne Stables, President, Consumer Products & Executive Vice President, Worldwide Marketing Partnerships, Paramount Pictures

Attendees will discover the best strategies to advance entertainment and brand awareness as consumers scatter across platforms at MASSIVE: The Advertising Summit on June 6, 2013. Featured sponsors of the conference include Ustream, Undertone, PR Newswire, YuMe, The Advertising Society, and Stillwell Partners.

To view the full agenda, visit www.variety.com/massive2013. To Register, visit http://www.eventbrite.com/event/6266995753?discount=VIP25#. Use the promotional code VIP25 to save 25% off the Advance Rate this week!

About Variety
Variety and Variety.com provide the industry with the most comprehensive coverage of motion pictures, television and the digital space.  With respected and experienced news reporters in Los Angeles, New York and around the world, Variety marries its historic coverage of entertainment business with technologically advanced website and new weekly print edition, offering readers the in-depth news coverage needed to remain competitive in the ever-changing entertainment industry.  The Variety Group – Variety, Variety.com, Variety Insight, LA 411, NY 411 – is owned by Variety Media, LLC, a division of Penske Media Corporation.

SOURCE Variety

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