Vanity Shop to Sell Vanity.com Domain and Vanity® Brand in Ch.11 Auction

NEW YORK, Oct. 18, 2017 /PRNewswire/ -- Vanity Shop of Grand Forks, Inc. is selling its intellectual property assets in a chapter 11 auction.  The assets include its domain names – VANITY.COM, eVanity.com and VanityShops.com – and its trademark portfolio – including the Vanity® brand for apparel and retail store services. 

The auction will open with a stalking horse bid from Media Options S.A. for the Vanity.com and Vanity.net domain names for $100,000.  The minimum overbid amount for the domain names is $115,000.  The opening price for the Vanity® brand and related customer data has been set at $67,500.  Interested parties have until Monday, October 23, 2017 @ 5:00PM CST to submit competing bids.  If competing bids are received, an auction will be held on Wednesday, October 25, 2017 @ 10:00AM CST.

For over fifty years, Vanity has provided fashion conscious young women a wide variety of clothing, intimate apparel, tops, footwear and denim through its stores and ecommerce websites.

According to Hilco Streambank EVP, David Peress, "The Vanity® brand can be leveraged across a broad range of categories.  In addition, the Vanity.com URL is a valuable premium domain name with application in multiple categories including entertainment, media, furniture, and vanity phone numbers, among others."

Vanity is currently operating as a debtor-in-possession under Chapter 11 in the United States Bankruptcy Court for the District of North Dakota. The sale is subject to Bankruptcy Court approval and a sale hearing has been scheduled for October 26, 2017 at 9:30AM CST.

About Hilco Streambank

Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Over the last three years Hilco Streambank has become a leader in the IP valuation and disposition market, representing brands across various industries. Having completed numerous transactions including sales in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through HilcoDomains.com and IPv4Auctions.com, Hilco Streambank has established itself as the premier intermediary in the consumer brand, internet and telecom communities. Hilco Streambank is part of Northbrook, Illinois based Hilco Global (www.hilcoglobal.com), a worldwide financial services company and leader in helping companies maximize the value of their assets. 

Parties interested in the assets, the sale process and other bidding requirements should contact Hilco Streambank directly using the contact information provided below.

SOURCE Hilco Streambank

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