Vandor Adds Grateful Dead License and 52 New Products Featuring Pop Culture Icons in 2012

SALT LAKE CITY, Jan. 3, 2012 /PRNewswire/ -- Vandor, LLC, an industry leader in the design and marketing of licensed consumer goods, is introducing 52 new products in January 2012.  Highly sought after acrylic travel cups and ceramic travel mugs, both with double walls to maintain drink temperatures, have been added to the line-up of high quality functional products featuring legendary licenses.  Vandor has also added the Grateful Dead to its roster of pop icon licenses.  

Vandor's range of legendary licensed properties make a special connection with a wide variety of consumers.  Its newest license, the Grateful Dead, embodies the philosophy and spirit of the sixties counterculture movement.  Fans of the band, known widely as Dead Heads, can enjoy drinkware, tin totes, stationary, shopper totes and clocks featuring highly recognizable Grateful Dead imagery. 

Acrylic Travel Cups debut in January in 11 different designs, each prominently displaying one of Vandor's legendary licenses.  The popular 18-ounce cups come with a secure lid and a color-coordinated straw.  They are double walled to keep drinks cold and avoid condensation or "sweating," and are made of durable BPA-free plastic. 

Double Wall Ceramic Travel Mugs are also being introduced in January.  Each feature one of eight appealing legendary licenses.  The 12-ounce mugs have a silicone lid and the double wall construction keeps drinks hot.  The mugs are microwave and dishwasher safe.

In 2012 Vandor is also launching new programs designed to drive retail sales throughout the year. "Products and pop icons are being packaged for seasonal appeal around Mother's and Father's Day, Back to School, holiday gift giving and more," explained Stacey Dobkins, Vandor's Vice President, Licensing & Marketing.  "Vandor will also help retailers capitalize on the many milestones enjoyed by our legendary licensed properties with special displays throughout the year," Dobkins added.  In 2012, Muhammad Ali will turn 70, while theatrical movie releases will feature Star Wars, The Avengers, Spiderman, Dr. Seuss' The Lorax and Batman.

All of Vandor's new products will be on display at major gift markets and industry shows throughout the year. The 2012 catalog is available by calling 1-800-755-5966 or by email to [email protected].

About Vandor, LLC – Where Legends Live!

For more than 50 years, Vandor has set new standards in the design and marketing of licensed consumer goods that uphold the integrity of legendary properties. With an A-list roster of evergreen cultural icons – including Star Wars, Elvis Presley, The Wizard of Oz, The Beatles, Muhammad Ali, Barbie, DC Comics, and many more – Vandor delivers a variety of innovative, trendsetting products that appeal to consumers of all generations. Recently named Mattel's Rookie Licensee of the Year, Vandor creates more than 150 new designs annually and distributes all its products through major national retailers and e-tailers, as well as the independent giftware channel. Vandor has headquarters in Salt Lake City, Utah, with offices in Hong Kong, China and the Philippines. For more information: www.vandorproducts.com or 1-800-755-5966.

For more information on Grateful Dead Licensing, contact Sara Nemerov, Warner Music Group, 212-275-2370.

SOURCE Vandor, LLC

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