Valspar Creates New Paints Specifically For Furniture And Cabinet Projects

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Oct 13, 2015, 09:47 ET

CHICAGO, Oct. 13, 2015 /PRNewswire/ -- Every year, eight million tons of discarded furniture end up in landfills, often trashed because of minor blemishes like watermarks, dings and scratches. Two new specialty products developed by Valspar - Furniture Paint and Cabinet Enamel - offer consumers an economical and easy solution for bringing such castoffs back to life.

Valspar Paint introduces two new specialty products - Furniture Paint and Cabinet Enamel. The paints are the linchpin to Valspar's new cheeky PSA-style digital campaign named #TheRehabProject which encourages consumers to rescue and refurbish old discarded furniture through inspiration and how-to videos.

"These latest Valspar formulations are designed to arm both the most proficient as well as brand new DIY consumer with the ideal coatings to refinish, revive and reinvent an existing piece that might otherwise get kicked to the curb," said Russ Neale, Director of Product Management and Innovation at Valspar. "Furniture and cabinet makeovers account for more than half of the paint projects that consumers tackle on their own. So, now Valspar Furniture Paint and Cabinet Enamel is the perfect go-to. Both paints require minimal prep time and yield completed surfaces requiring little to no maintenance over time. We wanted to be sure we were providing products that would give consumers the confidence to pick up a paint brush and transform something they love, avoiding 'Pinterest fails' and achieving results they can point to with pride and a sense of accomplishment."

To further boost confidence plus inspire, Valspar has produced a series of "Rehab Project" videos, accessible online at Valspar Rehab Project. Spotlighting a variety of mini-makeovers that can be accomplished by using the new paints and completed in as little as one weekend, the step-by-step process is fully demonstrated. Also available and echoing these projects are "recipe cards" that not only detail the painting how-tos but also guide on what supplies are required, prepping and cleanup.

Valspar's Furniture Paint is an oil-enriched satin finish paint formulated to provide smooth durable coverage that's resistant to spills, scuffs, stains and discoloration caused by moisture. It adheres to most surfaces, even laminate, with minimal priming and sanding needed, making it an ideal solution for upgrading furniture, whether for indoor or outdoor use. Two coats are required for best results.

Cabinets found in bathrooms and kitchens typically require a coating that withstands frequent cleaning and exposure to steam, and Valspar's Cabinet Enamel delivers that in one fell swoop. The paint comes in a semi-gloss finish featuring a non-yellowing formula, and like Furniture Paint, the coating adheres most surfaces with no priming and minimal to no sanding needed. Drying to a smooth factory-finish quality, one of the added benefits is that doors and drawers will not stick.

Furniture Paint and Cabinet Enamel are available in hundreds of Valspar color options and can be purchased for $24.99 per quart at Lowe's stores nationwide. For more project ideas and information on Furniture Paint and Cabinet Enamel, please visit http://Valsparpaint.com/rehabproject-furniture and http://Valsparpaint.com/rehabproject-cabinet.

Valspar: If it matters, we're on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 10,500 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2014 were $4.5 billion and its shares are traded on the New York Stock Exchange (NYSE: VAL). For more information, visit www.valspar.com and follow @valspar on Twitter.

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