Valspar Announces Colors Of The Year For 2017

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Oct 18, 2016, 10:00 ET

CHICAGO, Oct. 18, 2016 /PRNewswire/ -- The color experts at Valspar, the nation's most widely distributed paint brand, have curated a collection of 12 essential colors to help consumers choose the perfect paint for revitalizing their homes in the coming year. The 2017 Valspar Colors of the Year are fresh yet familiar and inspired by a range of lifestyle influences from culture, fashion, design, nature and technology. The dozen 'it' hues reflect key prevailing trends: sustainable and simplistic living, spirituality and self-improvement.

Lowe's: 6007-6C Crushed Oregano/ Ace: VR044A Fickle Pickle/ Independent Retailers: V057-5 Parrot Feather/ A botanical yellow green springs to the forefront as eco-friendly products, services and living have become more accessible to all. Fresh, leafy and full of life, this hue can bring the energy of the outdoors in. "This is a balanced yellow green that captures the essence of spring's first blooms," said Kim.

Lowe's: 2009-6 Autumn Russet/ Ace: VR036A Red Maple/ Independent Retailers: V044-6 Red Maple/ A baked terra cotta hue channels russet leather and rustic tiles, reflecting a renewed respect for the earth's rich but limited resources. This color is instantly welcoming and warm. "The balance of orange and red with a splash of brown gives this shade a warm, weathered look," said Kim.

Lowe's: 5006-2A Wet Pavement/ Ace: VR108D Silver Bonnet/ Independent Retailers: V121-1 Silver Bonnet/ This warm stone gray is a must-have neutral that encompasses the timeless and enduring beauty of natural materials. Reminiscent of wet cement, cut limestone and river pebbles, this hue is a strong foundation for any style. "The warmth in this gray gives it versatility to pair with any color scheme," said Kim.

Lowe's: 4006-10C Vivid Blue/ Ace: VR028A Blueprint/ Independent Retailers: V035-3 Blueprint/ This bright ultramarine is crisp and stimulating, evoking a feeling of endless possibility. "This blue is inspired by the depths of the ocean, yet has the edginess of an artificial color. Go bold by accenting a doorway with a painted frame," said Kim.

Lowe's: 2006-4B Peach Encounter/ Ace: VR037D Word of Mouth/ Independent Retailers: V046-2 Coral Wisp/ This spirited blush apricot hue is ripe with personality. Inspired by the healthy-living trend, there's nothing shy about this shade, it brings a glow wherever it goes. Kim says, "This color is sheer, yet lush and layered with yellow undertones that radiate energy and positivity."

Lowe's 5002-5B Dreamy Clouds/ Ace: VR080E Snow in June/ Independent Retailers: V102-1 Snow in June/ This dreamy sky blue is soothing, restful and restorative. It reflects today's spotlight on sleep and its importance in health and productivity. "This light, airy blue is instantly calming and helps to restore natural rhythms," said Kim.

Lowe's: 3007-4B Daisy Spell/ Ace: VR042E Dear Melissa/ Independent Retailers: V054-1 Dear Melissa/ An airy, luminous yellow comes to light as new technological innovations elevate sensory stimulation. "This color can fill a room with light and awaken all five senses," said Kim.

Lowe's: 4010-2 Twilight Purple/ Ace: VR089A Black Currant/ Independent Retailers: V125-6 Black Currant/ This deep violet black has a powerful influence, symbolizing the mainstreaming of meditation and mindfulness as a way to get in touch with our inner senses. "The violet undertone in this midnight black gives it a distinct personality - dark, decorative and a bit moody," said Kim.

Lowe's: 7006-3 Promenade/ Ace: 22-1A Wedding Cake/ Independent Retailers: V155 Soft Wool/ This perfect, peaceful white provides respite from the noise and stress of daily life at work and home. Timely and timeless - white used deliberately makes all the difference. "With a touch of warm gray, this white gives a more relaxed and natural feel than a crisp pure white," said Kim.

Lowe's: 5002-1B Smoke Infusion/ Ace: VR110C Rock Solid/ Independent Retailers: V140-3 Rock Solid/ Soft silver sage enjoys resurgence as the movement to de-clutter and pare down is in play. The hue is versatile, reliable and reimagined for living simply, yet satisfied. "Sage green and silvery gray blend together in one of the most versatile and beautiful neutrals - perfect for today's popular warm wood floors," said Kim.

Lowe's: 4006-6B Roadster Blue/ Ace: VR056B Lake Henry/ Independent Retailers: V070-5 Lake Henry/ This easygoing pond blue hue is popular because of our increased desire for comfort and convenience. Friendly, trustworthy and effortless-- this shade goes with the flow and pairs seamlessly with everything. "This mid-toned blue with a hint of gray has an alluring quality that draws you in," said Kim.

Lowe's: 4002-8A Sweet Violet/ Ace: VR058C Safe Haven/ Independent Retailers: V037-2 Safe Haven/ A modern blue violet emerges capturing the free-spirited nature of nomadic work styles enabled by technology and embraced by a generation placing less importance on roots, and instead focusing on experiences. This hue is energizing and expressive. "Part trustworthy blue, part mysterious violet - you might see a bit of both in this hue depending on the time of day," said Kim.

"Choosing a color for a project can be challenging when options are endless," said Sue Kim, Valspar Color Strategist. "So, we've curated a collection of 12 livable hues to give consumers choice and confidence in discovering and expressing their own style."

The 2017 Valspar Colors of the Year are available at Lowe's, Ace Hardware and independent retailers nationwide. Please note, color names and shades vary slightly at each retailer. See below for the full list of colors and how they come to life in a variety of rooms and a variety of techniques.

Valspar: If it matters, we're on it.^®Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,100 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit www.valspar.com and follow @valspar on Twitter.

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