Valpak(R) Opens Mobile Couponing Opportunities to Millions of Consumers

LARGO, Fla., March 16 /PRNewswire/ -- In challenging economic times, coupon use has grown dramatically. As tight budgets endure, consumers continue to aggressively seek out savings opportunities and Valpak, one of the leading direct marketing companies in North America, is helping by empowering them to save anytime, anywhere.

More than 10 million digital coupons were redeemed in the first half of 2009, up 25 percent from the previous year. Those of the mobile variety are increasingly in demand as consumers try them and realize how easy they are to use.

With this in mind, Valpak announced today that it has added to its portfolio the availability of a new app for the Android platform. This follows the Valpak apps recently launched for the iPhone™ and iPod touch®, as well as for smartphones running the Palm® Pre™ platform. In March, the company will offer an app for the BlackBerry®, making mobile couponing through Valpak possible for the vast majority of smartphone users.

Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available on Valpak.com. Users of the Valpak mobile couponing can:

• Search savings by categories of dining, auto, beauty, health, shops, leisure, home, professional and general
• Use the phone's GPS to locate savings around you
• Automatically sort results by distance from your current location
• Click on an offer and use the phone's mapping function to get directions 
• View multiple discounts at any given time
• Tap business phone numbers, making it easy to call for more information

Using Valpak mobile couponing is easy: Just visit http://www.valpak.com/coupons/show/mobile to get your Valpak app for your smartphone.

"Never before has it been so easy and convenient to stretch your budget," said Deanna Willsey, director of corporate communications for Valpak. "Our smartphones go with us everywhere, and now savings opportunities from restaurants and spa services to groceries and auto services are available whenever we have a few minutes to look for them."

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Enterprises, one of the largest media conglomerates in the United States. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 43 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 513 million envelopes. Valpak also offers digital solutions though www.Valpak.com®, an online site for local savings, which has nearly 40 million offer views each month, as well as for mobile phones, including apps for the iPhone(TM), Android(TM) and Palm® platforms. For more information, please contact 1-800-676-6878.

Cox Media Group

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services.  Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.

SOURCE Valpak

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