Valid USA Accepts Award for Data Analytics Challenge

LISLE, Ill., Oct. 6, 2015 /PRNewswire/ -- Valid USA, and its Los Angeles based affiliate MSC, is honored to accept an award as a finalist in the 2015 Analytics Challenge, powered by the Direct Marketing Association's (DMA) Analytics Community.  The award was announced at the DMA's annual conference, &THEN, on October 6 in Boston, MA. 

In a competition that has drawn hundreds of competitors across the marketing industry and academia, the 9^th Annual 2015 Analytic Challenge asked participants to develop a model for a direct response marketing company that predicts the likelihood of new customers making a second purchase of a select product. 

"This challenge is truly one-of-a-kind, bringing together the top marketers and the brightest minds to solve real issues faced by our industry," said Neil O'Keefe, SVP of CRM and Member Engagement for the DMA.

"Valid USA is honored to have our Data Solutions Team recognized for their dedication in using analytics to drive actionable business intelligence, incremental revenue, and increases in ROI for marketing initiatives," said Gary Hofeldt, Vice President of Data Solutions at Valid USA.

For more information call 855.825.4387, visit www.validusa.com or inquire via email at [email protected].

About Valid USA

Valid USA delivers secure solutions for data, payment, identity, and mobile that drive our clients' brand engagement with their customers. Using a client-centric model, Valid works collaboratively with companies to tailor our knowledge, experience and people to meet their unique needs. Valid USA is a wholly owned subsidiary of Valid S.A. ("Valid"), a publicly-traded Brazilian company with a market capitalization of more than $750 million and over 6,000 employees worldwide. Valid has provided business solutions for over 50 years and is expanding operations around the world. Valid is recognized and respected in several countries, including Brazil, Argentina, Spain, Colombia, Mexico, Denmark, and the United States.

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