Valentine's Day Not So Smooth? New Creamy SNICKERS® Is Here To Help

#SmoothItOver with Bouquets Infused with Creamy SNICKERS® Available Today Only

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Feb 15, 2019, 09:00 ET

HACKETTSTOWN, N.J., Feb. 15, 2019 /PRNewswire/ -- It's the morning after and throngs of significant others are reeling from orchestrating an un-smooth Valentine's Day ending in "nomance" instead of romance. Perhaps they took their vegan partner to a steakhouse, showed up late, or even forgot to celebrate anything at all. Thanks to new Creamy SNICKERS®, fans can #SmoothItOver with the chance to give unique Creamy SNICKERS®-infused bouquets to their boo, best friend or gal pal.

#SmoothItOver with Bouquets Infused with Creamy SNICKERS® Available Today Only.

New Creamy SNICKERS® replace the signature crunch in a SNICKERS® Bar with three smooth nut butter varieties including Almond Butter, Peanut Butter and Maple Almond Butter.

For one day only, fans in New York City can claim their free bouquet by tweeting: @SNICKERS #SmoothItOver with the chocolate emoji, while supplies last*. The oh-so-smooth bouquets feature three flavors of new Creamy SNICKERS® in Almond Butter, Peanut Butter and Maple Almond Butter. For fans outside of NYC, or for those who engage after all the bouquets have been claimed, coupons for Creamy SNICKERS® will be delivered digitally, while supplies last**. What's not to love about that?

"#SmoothItOver brings a twist to the SNICKERS® 'You're Not You When You're Hungry' campaign, reminding fans that they're also not smooth when they're hungry," said Josh Olken, Brand Director, SNICKERS®. "We're giving consumers the opportunity to smooth over any Valentine's Day mishaps, while also celebrating the smooth texture of new Creamy SNICKERS®. Look for more fun from us as we help fans #SmoothItOver during special moments throughout the year."

New Creamy SNICKERS® replace the signature crunch in a SNICKERS® Bar with three smooth nut butter varieties including Almond Butter, Peanut Butter and Maple Almond Butter. The new Creamy SNICKERS® Bars feature everything fans love about SNICKERS® – gooey caramel and a milk chocolate coating – with the addition of freshly ground, creamy nut butters.

For more information about new Creamy SNICKERS®, fans can visit the brand's Facebook (Facebook.com/SNICKERS), Twitter (Twitter.com/SNICKERS), and Instagram (Instagram.com/SNICKERS). For more information about SNICKERS®, fans can visit www.SNICKERS.com.

*Creamy SNICKERS® bouquets are available on Friday, February 15^th, beginning at 9:00 AM EST, while supplies last. Recipients must be based in the New York City metro area. Bouquets may vary from image shown.
**Creamy SNICKERS® digital coupons will be available on Friday, February 15^th once all SNICKERS® bouquets have been claimed. Recipients must be based in the continental United States.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated