Valassis Wins Gold Ink Awards in 2012 Annual Competition

LIVONIA, Mich., Sept. 20, 2012 /PRNewswire/ -- Valassis (NYSE: VCI) recently received two Gold Ink Awards from Printing Impressions magazine, sponsor of the 2012 Annual Gold Ink Awards competition. Recognized as North America's most prestigious print competition, the Gold Ink Awards honor printing excellence. This is the 17^th year Valassis has received Gold Ink awards. The winning submissions, chosen from the 1,000 printed pieces across 48 categories that were entered in this year's competition, exhibited superior color quality, technical difficulty and overall visual effect.

"We are honored to once again be recognized with these premier printing awards," said Ron Goolsby, Valassis Chief Operating Officer. "Our clients rely on us to provide formats and graphics that appeal to consumers.  We greatly appreciate their trust in our ability to help them reach and engage consumers.  These awards are reflective of our strong commitment to producing exemplary print promotions for our clients."

The following winners were printed at the company's Anderson Printing Division (APD) in Livonia, Mich. and were recognized in the Newspaper Insert category:

Bronze – Cabela's

• APD Press Team: Jerry Gogola, Greg Spehar, Joe Gossett, John Zehel, Jim Heaney

Pewter – McDonald's

• APD Press Team: Mark Passmore, Daniel Dood, Branden Chatham, Michael Monette

Over the years, Valassis has been the recipient of multiple awards for printing excellence including Gold Ink Awards, Print Institute of Mid-America Graphic Excellence Awards, Print Industry of the Carolinas Awards and many more. Today, Valassis produces over 100 billion pages annually for hundreds of well-known clients in a variety of categories including food service, telecom, retail and automotive. In addition to Valassis' three printing facilities – APD; Wichita Printing Division (WPD) in Wichita, Kansas; and Hogg Printing Division in Durham, North Carolina – the company has a network of 10 print locations that provides tremendous reach and the ability to produce just about any insert format. Valassis offers a variety of print formats that are quick-to-market or can be customized to clients' specific needs.  The company produces complex versioning for region-based, targeted print promotions and excel in consultation and intricate quality control.

Earlier this year, Valassis announced the installation of a new Goss S2000 printing press at WPD. The S2000 is the most modern and efficient offset heatset web press line available, and uses the latest technology to maximize color reproduction and increase press production efficiencies. The new S2000 press offers Valassis clients a premium print quality, reduced production times and maximum black versioning capabilities, all at competitive pricing.

The Gold Ink competition included creators and producers of printed materials in the following areas: advertising agencies; book publishers; catalog publishers; color separators; corporate publishers; designers; direct marketers; magazine publishers; paper companies; prepress and imaging centers; printers; printing buyers; printing manufacturers; public relations firms. For more information, please visit http://www.goldink.com.

About Valassis
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Through its digital offerings, including redplum.com and save.com, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC, NCH Marketing Services, Inc. and Brand.net. For more information, visit http://www.valassis.com, http://www.redplum.com and http://www.save.com. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.

Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; possible governmental regulation or litigation affecting aspects of our business; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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