Valassis' Brand.net Locates Shoppers with Geo-Commerce Retail Zone Targeting, Increasing Sales 50%

LIVONIA, Mich., April 8, 2013 /PRNewswire/ -- Valassis (NYSE: VCI) continues its 40-plus year tradition of innovation with the next evolution in targeting. Brand.net, a Valassis Digital Company, is driving results for shopper marketing with Geo-Commerce Retail Zone targeting.

This new solution builds upon Valassis' 100K+ hyper-local targeting zones generated through the powerful integration of multi-dimensional profile, behavioral and transactional data to identify, locate and connect with high-potential consumer segments at a campaign-specific level. 

Geo-Commerce Retail Zone overlays local store trading areas with millions of fresh transactional and retail trade area data points, creating relevant advertising zones around all leading grocery, drug and mass retailers. With precision, brand advertisers can efficiently maximize the impact of their advertising by focusing dollars and ad impressions on pockets of consumers who have the highest propensity to be in the market for a specific product and live or commute through local store trading areas.  The Valassis targeting difference: a 50% increase in consumer response driving sales within designated trade areas.

Brand.net's usage of Geo-Commerce Retail Zone targeting delivers scalable display advertising programs that are executed at hyper-local levels with unrivaled accuracy.  Third-party validation has verified that 90%+ of the ad impressions served reliably hit target audience households within the designated Geo-Commerce Retail Zone based on unique mapping of these targeted zones to households.  This signals a huge leap forward in terms of making local ad impressions truly local as traditional ZIP Code to IP-level targeting for online display networks frequently has an accuracy rate of only 60%-70%.   

"We have primed our Purchase Precision Technology™ targeting engine for shopper marketing. We offer unrivaled precision and unmatched reach via multi-dimensional mapping of store trade areas, households and online/offline buying and promotional behaviors into our distribution platform," explains Jim Parkinson, Valassis Chief Digital Officer.  "Best of all, Geo-Commerce Retail Zone targeting can transform integrated marketing programs by driving greater efficiencies for our clients as they blend print and digital media to reach and activate shoppers through multiple media channels."

Valassis uses this geo-commerce targeting for retail as part of their intelligent media delivery solutions to identify and locate the right customers and then connect those consumers to their clients through a series of different media.

Along with Geo-Commerce Retail Zone targeting, new innovations in social, mobile and video outreach will fuel the company's digital momentum in driving consumer engagement through intelligent media delivery. Brand and shopper marketing teams are encouraged to stop by the Valassis booth at the Path to Purchase Institute's Shopper Marketing Summit outside Chicago April 8-10 to learn more or to visit brand.net or http://bit.ly/11JXqzk.

About Valassis
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services, Inc. Valassis consumer brands include RedPlum® and save.com. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit Valassis.com.

Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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