BOSTON, March 24, 2020 /PRNewswire/ -- V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for home electronics has increased by 200+% in the U.S. and foot traffic to wireless providers increased by 32% in the U.S.
Statistics were compiled from March 3-16, 2020 using V12 Signals, the company's in-market shopping technology. Through proprietary technology, V12 Signals Mobile tracks recent visits to physical store locations and V12 Signals Online tracks online browsing activity, monitoring behavioral data and searches occurring on over 90% of internet-connected devices every month.
"Using V12 Signals, we are able to monitor a massive portion of U.S. shopping behavior across categories and across offline and online channels," said Andy Frawley, CEO of V12. "At a time when the market is so volatile and consumer shopping patterns are changing by the day, the technology is providing tremendous insights to help marketers anticipate moves in the market."
According to Anders Ekman, President of V12, "The actions marketers take today will position themselves for long-term success. We are seeing billions of dollars in revenue opportunities that our clients can capitalize on based on what consumers are purchasing today."
V12 will be releasing bi-weekly insights into consumer shopping patterns across categories. To learn more about V12 Signals, visit https://v12data.com/v12-signals/.
About V12
As a leading provider of customer acquisition and retention solutions, V12's new breed of marketing blends data, technology and analytics to drive accelerated results. Our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and end-to-end omnichannel marketing execution. Powered by our market leading Customer Data Platform solution, V12 Velocity, our easy to use solutions include a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. www.v12data.com
SOURCE V12
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