V and Télé-Québec Join the Canadian Premium Audience Exchange

CPAX continues growth; dominates French digital inventory opportunities for advertisers

TORONTO, Sept. 24, 2012 /CNW/ - The Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service that provides advertisers and agencies with access to premium digital inventory, announced today the addition of two new networks, V and Télé-Québec.  The networks join recently announced Corus and founding partners Shaw Media, Rogers Media and CBC/Radio-Canada.

The participation of V and Télé-Québec further expands and strengthens CPAX's already broad premium French-language opportunities for the advertising community, with Canadian digital advertising inventory now reaching across a wide network of top domains in French. Nationally CPAX offers an efficient and cost-effective means of reaching targeted audiences with premium inventory across leading Canadian brands in both English and French.

"V is pleased to join this premium exchange group that allows agencies to buy and advertise in a new and trendy approach. Joining the Canadian Premium Audience Exchange (CPAX) is another way to reach V's active and loyal consumers," declared Marc Giguère, Vice President of Sales and Head of Commercial Operations at V.

"As RTB has come to the forefront of digital media buying, it is important for Télé-Québec to be part of this homogenous group of publishers," said Jean-Jacques Morin, General Manager, Sales and Marketing, Télé-Québec. "There is no doubt in our mind CPAX partners offer the most desirable digital environments and audiences in both French and English."

"The pooling of Radio-Canada.ca, Rogers Media, telequebec.tv and vtele.ca advertising inventory is great news for advertisers looking to reach various Francophone audience members on the Web," enthused Jean Mongeau, Executive Director, Revenue Group, French Services, CBC/Radio-Canada. "This new advertising supply model promises to spur further growth of the French-language digital media industry in Canada," he added.

With CPAX, each media company maintains their unique, direct sales operations with a portion of their inventory flowing directly into CPAX where buyers may bid in real time on each ad impression.  Inventory is pooled amongst the companies' digital assets creating a unique opportunity for buyers to target their audience within a diverse, premium pool of brand safe inventory.  CPAX launched in May 2012, and is powered by technology developed by AppNexus, the world-leader in real-time advertising technology that serves the largest and most innovative buyers and sellers of online advertising.

Additional information can be found at http://www.cpaxrtb.ca/

About V
V is a division of Remstar, a company with more than twelve years of experience producing and distributing films and television programs. V is the third largest conventional TV station in Quebec offering all demographics a wide range or quality program entertainment. V's broad line-up is designed to please Quebec audiences, featuring more than 20 original Quebec productions with popular local celebrities, while continuing to be home to the best and most critically acclaimed hit-U.S. series. Launched in 2009, V ratings have continuously grown, reaching more Quebec viewers with every new season.

About Télé-Québec
Télé-Québec is the province's public broadcaster. Its mission is to broadcast educational and cultural content as well as programming reflecting the province's regional diversity. Its schedule features programs that have won national acclaim and awards in several categories such as children, public affairs and variety as well as series that have garnered international prizes like Mad Men, Homeland and Modern Family.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus five languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), is a diversified leading Canadian media company that engages in television and radio broadcasting, publishing, digital, and sports entertainment. Rogers Broadcasting has 55 AM and FM radio stations across Canada; television properties include six Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE and Sportsnet World), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer and online magazines, such as Maclean's, Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a number of industry, medical and financial publications.  Rogers Media's suite of digital assets reaches 17 million unique visitors per month through more than 1,000 premium owned + exclusive and extended network sites. Rogers Media Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and the Toronto Blue Jays Baseball Club.

About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE: CBC/RADIO-CANADA