UW-Madison School of Pharmacy Enlists Hoffman York

MILWAUKEE, Sept. 5, 2018 /PRNewswire/ -- Hoffman York, an independent full-service advertising and marketing communications agency, is now working with the University of Wisconsin–Madison School of Pharmacy to spearhead several advertising initiatives. These efforts aim to encourage students studying science-related majors to apply to pharmacy school and further their education at UW–Madison.

Home of the Badgers, UW–Madison is known for being in the top 20 public colleges in the U.S.  On top of excellent undergraduate programs, UW–Madison also has a myriad of graduate and doctoral programs. The UW–Madison School of Pharmacy is notably one of the top pharmacy programs, ranking in the top 10 programs in the country according to U.S. News & World Report.

For more than 80 years, Hoffman York has been developing integrated marketing campaigns for clients ranging from consumer packaged goods to tourism to outboard motors. Hoffman York aims to expand their client base with more medical and educational clients.

"Awareness is half the battle with potential students," said Troy Peterson, CEO of Hoffman York. "Through our integrated approach, we will position the School of Pharmacy as not only an option but a great one at that."

About the School of Pharmacy
A global leader in pharmacy education, research, service and professional development, the University of Wisconsin–Madison School of Pharmacy has educated the world's finest pharmacists and scientists for more than 135 years. Its constantly evolving curriculum, state-of-the-art facilities and commitment to hands-on learning mean students graduate with a thorough education, grounded in the latest biomedical, pharmaceutical, social and clinical science, with the interprofessional leadership competencies and practical skills to advance tomorrow's patient care. Facebook | Twitter | Instagram | YouTube | LinkedIn

About Hoffman York
Hoffman York is a full-service independent advertising and marketing communications agency headquartered in Milwaukee offering a full suite of award-winning services, including advertising, digital strategy and development, research and analytics as well as earned, social and paid media. To learn more about Hoffman York visit hoffmanyork.com or follow on LinkedIn, Twitter and Facebook.

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