Using Events to Your Advantage: How News Can Create Buzz for Your Brand

NEW YORK, Jan. 15, 2014 /PRNewswire/ -- The ubiquity of social media has done more than open new channels of communication—it has created a round-the-clock news cycle: one in which anyone on Twitter or Facebook can "break" the latest story. Beyond making monitoring social channels and engaging with target audiences a priority, if not a necessity, for brands, this shift in how news is released creates a unique opportunity for small businesses to "newsjack" by aligning themselves with major themes and events in pop culture.

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Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., offers a step by step guide for small business marketers to identify the best tools and channels for their promotion and "newsjacking" efforts. From establishing a voice on blogs and social platforms to subscribing to media alerts for your brand and industry and pitching media outlets, Sansevieri lays out a plan that will help your brand become recognized as a thought leader and go-to source in your industry on your vital topics in her latest post for PR Newswire's Small Business PR Toolkit.

To learn more: http://bit.ly/Kj6W7n

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Caitlin Carragee
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