USF Federal Credit Union Hosts Alternative Website Highlighting Foreboding Bank Fees

TAMPA, Fla., Nov. 7, 2011 /PRNewswire/ -- USF Federal Credit Union's Bulls Run from Bank Fees campaign was launched in July of 2011 to emphasize increasing bank fees, while raising awareness of the benefits credit unions offer. BullsRunFromBankFees.com is an alternative website for USF Federal Credit Union, and was created to illustrate an interesting way of educating credit union members and bank customers on the differences between both institutions.

"There is a lot of bank fee-centric news that is stirring up dialogue, especially since debit card charges surfaced in the news several weeks ago. Banks are starting to be more creative in advertising in hopes that offering perks to customers will overshadow all of the unsubstantiated fees that have been implemented," affirmed Richard Skaggs, CEO of USF Federal Credit Union.

USF Federal Credit Union's BullsRunFromBankFees.com plays on USF football metaphors, while positioning credit unions and banks as opposing teams. Spanning topics that range from weekly stories, featuring the history of credit unions and banks to current trending topics, the site also maintains up-to-date USF home game football photos, videos and contests.

"For the most part, credit unions have stayed below the radar, because of their conservative approach to fees. Being a not-for-profit institution, a credit union's low fees directly benefit their members, while bank fees prove lucrative to bank investors," added Skaggs.

USF Federal Credit Union is a leading financial institution serving the faculty, staff and students of the University of South Florida. Additionally, USF Federal Credit Union membership is open to organizations that have employees on the campuses of the University of South Florida, members of the Alumni Association and family members. USF Federal Credit Union offers a wide range of financial services and participates in the Shared Services Network which allows access to branch locations nationwide. USF Federal Credit Union was chartered in 1959 and deposits are federally insured by the National Credit Union Administration.

To learn more about USF Federal Credit Union, contact them at 813.569.2000, or visit them at www.usffcu.org or at www.bullsrunfrombankfees.com.

SOURCE USF Federal Credit Union

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