User experience earns OneAmerica® mobile website a top 3 ranking

"We're in a new era," said Marsha Whitehead, vice president of marketing, communications and customer experience for OneAmerica Retirement Services. "Many clients and plan participants have moved beyond desktop PCs to access their plan information via mobile devices. The world expects advanced capabilities."

"Our goal is to remain relevant in a competitive environment, so to hear the good news on our mobile site is something we should be proud of and celebrate," Whitehead added.

DALBAR's Mobile InSIGHT ranking, which occurred in semester 2, aims to recognize companies that create "a meaningful user experience fit for mobile consumption," according to its report.  

OneAmerica was ranked in the top three, among all competitors, after being evaluated in 11 categories – Design, Security, Mobile Optimization, Ease of Use, Personalization/Customization, Support, Interaction with the Firm, Interactivity, Navigation, Core Content and Behavior Centric. The mobile-optimized site also received top rankings in one or more evaluation criteria within the categories of Design, Security, Support, Navigation and Behavior Centric.

Based on scores in each of the 11 categories, the website also received the DALBAR designation of "Excellent." DALBAR notes that companies receiving the "Excellent" designation have the effect of leading to market differentiation.

The DALBAR review was limited to the OneAmerica American United Life Insurance Company^® (AUL)/Group Variable annuity mobile site.

"The Mobile InSIGHT study showed improvement for OneAmerica from our previous score and speaks to our commitment to continue to improve the already excellent service and tools we offer our participants," said Pat Foley, OneAmerica president of Individual Insurance and Retirement Services.

The OneAmerica participant site was modernized in 2014 and was named in 2015 by DALBAR as one of the 10 best 401(k) provider mobile websites.

View the release here: https://www.oneamerica.com/newsroom/news-releases/oneamerica-dalbar-mobile-website-award

OneAmerica^® is the marketing name for the companies of OneAmerica. Products issued and underwritten by American United Life Insurance Company^® (AUL), a OneAmerica company. Administrative and recordkeeping services provided by McCready and Keene, Inc. or OneAmerica Retirement Services LLC, companies of OneAmerica which are not broker/dealers or investment advisors.

Retirement ready? OneAmerica has resources for plan sponsors designed to improve participant retirement outcomes. Learn more at https://www.oneamerica.com/retirement-readiness

About OneAmerica

A national leader in the insurance and financial services marketplace for 140 years, the companies of OneAmerica help customers build and protect their financial futures. OneAmerica offers a variety of products and services to serve the financial needs of their policyholders and customers. These products include retirement plan products and recordkeeping services, individual life insurance, annuities, asset-based long-term care solutions and employee benefit plan products. Products are issued and underwritten by the companies of OneAmerica and distributed through a nationwide network of employees, agents, brokers and other sources who are committed to providing value to our customers. To learn more about our products, services and the companies of OneAmerica, visit OneAmerica.com/companies.

SOURCE OneAmerica

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