User Centric to Host User Experience Conference in Chicago

CHICAGO, May 3, 2011 /PRNewswire/ -- User Centric, Inc. invites researchers and industry professionals to join forces and share today's most successful customer experience transformations at the fourth bi-annual UX Masterclass on September 15 and 16, at The Field Museum, Chicago.

User Centric, a user experience research and design firm based in Chicago, and the UXalliance, a partnership of user experience firms from 23 countries, bring together accomplished UX professionals and user experience enthusiasts at the two-day event.  The UX Masterclass will allow attendees to tap into trending topics in healthcare, mobile, design and eye tracking led by global experts in these fields.

"User Centric is excited to bring the conference to Chicago this year, because attendees will learn so much. What we do, user research and design, isn't just about a product—it's about the entire experience. Sometimes the change we affect is revolutionary but more often the small differences matter. Either way, we should recognize that what we do matters." said Gavin Lew, User Centric Managing Director.

With three successful global conferences held in New Zealand, Canada and Denmark in the last 18 months, this event will appeal to user experience enthusiasts who understand that great experiences lead to customer loyalty.  The most recent UX Masterclass in Copenhagen, held on April 1 of this year, gave over 200 attendees an opportunity to learn first-hand from 40 leading experts.

"This conference is more than moving from presentation to presentation. We want to make sure that attendees have the opportunity to share and debate practices and trends. We will have workshops and plenty of interaction allowing attendees to exchange ideas with colleagues from around the world," said UXalliance Marketing Coordinator Aimee Reif.

For current program details, location information and registration visit www.uxmasterclass.com. Register before August 15 to benefit from the early registration discount.

Contact: Pamela Stoffregen-Gay
Phone: (630) 320-3922

SOURCE User Centric, Inc.

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