uSell.com Announces New Resale Product Categories

NEW YORK, June 25, 2013 /PRNewswire/ -- uSell.com (OTCBB: USEL), the first US-based reCommerce marketplace that instantly finds cash offers for used smartphones and electronics, has announced its expansion into women's and children's apparel, textbooks, video games and gift cards.

"There's a huge opportunity to leverage our existing platform and customer base to expand into new verticals," says Sergio Zyman, CEO of uSell.com.  "Our mission is to enable consumers to unlock the value of their unused household items with as little hassle as possible.  This applies to more than just electronics."

uSell.com is a free utility that anyone can use.  These days, everyone has old cell phones, clothing, and books lying around.  According to research firm NPD Group, the average household is sitting on $7,000 of unused stuff.  For uSell.com, launching into additional categories makes sense. 

The $57B reCommerce industry continues to grow, with new startups educating consumers on the value of their old things. ThredUP and Twice are secondhand marketplaces for kids' clothing and women's apparel, respectively.  uSell.com will partner with both companies, in addition to ValoreBooks for textbook and video game buyback and Cardpool for gift card buyback.

The additional categories give uSell.com customers more opportunities to sell and earn cash.  While consumers sell their phones just once every 18-24 months, parents looking to recoup value for their kids' clothes will transact up to three times per year, and students looking to trade in used textbooks will transact once a semester. 

uSell.com's primary differentiator from other selling sites like eBay and Craigslist is that it makes the selling process quick, easy, and predictable -- no haggling, hidden fees, or meeting up with strangers.  uSell.com provides sellers with instant quotes from professional buyers in seconds.  The seller never pays for shipping, and all packaging and logistics are taken care of.  With the new verticals, users will gain the ability to monetize more types of merchandise. 

About uSell.com, Inc.
uSell.com is a reCommerce marketplace that helps individuals turn unused items into cash.  uSell ensures that customers get the highest payouts with the least amount of hassle by facilitating risk-free transactions with professional buyers. For uSell's buyers, uSell offers a scalable technology, marketing, logistics, and analytics solution that provides a high volume of inventory at a low acquisition cost. Visit www.uSell.com

Forward-Looking Statements
This press release includes forward-looking statements including statements regarding growth and strategic plans for accelerated expansion.  The words "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "will," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements.  We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs.  The results anticipated by any or all of these forward-looking statements might not occur. Important factors that could cause actual results to differ from those in the forward-looking statements include providing consumers with a sufficient number of partners that furnish offers on our site, the effectiveness of our advertising campaigns, success of the new offerings on our site, and the willingness of people to use us to help them monetize and recycle their small consumer electronic items and other new offering. Further information on our risk factors is contained in our filings with the SEC, including our Annual Report on Form 10-K. We undertake no obligation to publicly update or revise any forward-looking statements, whether as the result of new information, future events or otherwise.

SOURCE uSell.com