USD 88.70 Bn growth in Beer Market | Increasing demand for premium beers to boost growth | Technavio

The market is fragmented due to the presence of numerous regional and international players. Vendors operating in the region are competing based on type, price, and quality of the beet. With constant innovations, rising number of product offerings, and the emergence of new players, the competition level in the market is expected to increase in the coming years. To succeed in such a competitive environment, it becomes imperative for vendors to distinguish their product offerings.

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Market Dynamics

The market is driven by the increasing demand for premium beers. Changing lifestyles of people, rapid urbanization, and rising disposable incomes have increased the spending capacity of consumers worldwide. Also, a significant increase in the per capita income of consumers in both developing and developed countries is increasing the demand for premium varieties of beer. Premium beers are preferred because of their authenticity, taste, and brand. Their rising demand is encouraging vendors to introduce a wide range of premium varieties of beer. For instance, Heineken offers premium beer brands, such as Birra Moretti, Tiger, Tecate, Krušovice, and Red Stripe. Similarly, AB InBev offers premium craft beers such as Stella Artois, Leffe, Hoegaarden, and ShockTop, a home-style craft beer. The increasing introduction of such premium varieties of vendors is expected to fuel the growth of the global beer market during the forecast period.

Company Profiles

The beer market report includes information on the product launches, sustainability, and prospects of leading vendors including Anheuser Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., Royal Unibrew AS, Sapporo Holdings Ltd., and The Boston Beer Co. Inc.

• Anheuser Busch InBev SA/NV: The company offers beer through global brands such as Budweiser, Stella Artois, Castle Lager Hoegaarden, and Corona.
• Asahi Group Holdings Ltd.: The company offers beer under the brand Asahi Super Dry.
• Carlsberg Breweries AS: The company offers beer through different brands. International brands include Amstel, Desperados, Sol, Tiger, Tecate, and Red Stripe.

Beer Market: Competitive Analysis

The competitive scenario provided in the beer market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc.

Beer Market: Segmentation Analysis

• By Distribution Channel, the market is classified into on-trade and off-trade.
• The on-trade distribution channel segment accounted for maximum sales of beer in 2021. The segment is driven by the rising consumption of beer at bars and pubs. Also, the increasing popularity of craft beer among millennials is increasing the sales of beer through on-trade distribution channels. The market growth in the segment will be significant during the forecast period.
• By Geography, the market is classified as APAC, Europe, North America, South America, and MEA.
• APAC will have the largest share of the market. The region currently holds 40% of the global market share. The growth of the beer market in APAC can be attributed to rising GDP and economic growth in the region, increasing popularity and acceptance of beer, growing middle-class population, growing per capita income, and the rising demand from the millennial population. In addition, the proliferation of organized retailing outlets such as hypermarkets, supermarkets, and departmental stores is contributing to the growth of the regional market.

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