UScellular Introduces Life in US Mode with Chase Rice

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Mar 27, 2024, 09:00 ET

Music Program Highlights Importance of Taking a Timeout From Technology

CHICAGO, March 27, 2024 /PRNewswire/ -- For the third year in a row, UScellular is showcasing a prominent recording artist as part of its annual program celebrating music. Life in US Mode with Chase Rice highlights one of country music's few Diamond-certified songwriters, Chase Rice, and UScellular's focus on unplugging from technology and creating positive human connections. With more than 2.6 million albums sold and over 2.7 billion total streams, plus a legion of passionate fans at his high-energy concerts across the globe, Rice has established himself as a powerful force in Nashville and beyond.

The campaign kicks off March 27 with the Chase Rice VIP Fan Experience Sweepstakes and runs through May 28, 2024. Rice will also make a special appearance at the UScellular Connection Stage at Summerfest in Milwaukee on July 6.

"I love how UScellular is bringing awareness to the need to take a break from technology, which is something I've really seen the benefit of myself these past few years as I've spent more time in nature between shows," said Rice. "That time away helps me to be at my best when I am on stage and allows for an even better connection with the fans we get to meet across the country."

There are a variety of ways for fans to connect with Rice as part of the program, including a dedicated website with exclusive content at uscellular.com/chaserice. The videos and photos follow several stops along his tour, including Quincy, Ill., Des Moines, Iowa and Wilmington, N.C., and show how he takes time to connect with fans and the local community.

UScellular will celebrate Chase's music during an Instagram Live session on April 4 at 12:30 p.m. CT. Fans will have a chance to ask questions and interact with him. Details are available on the UScellular Instagram page.

"It's a great moment to be part of Chase's journey as he plays music for audiences around the country," said Verchele Roberts, vice president of brand management for UScellular. "We're excited to support Chase as an artist and learn how he takes time to disconnect and create healthy digital habits."

UScellular launched its "Built For US" campaign in February 2023 to lead the conversation around developing a healthier relationship with technology.

About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers' lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has donated more than $23 million in hotspots and service to help youth connect to reliable internet. To learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, visit newsroom.uscellular.com.

About Chase Rice
With more than 2.6 million albums sold and over 2.7 billion total streams, plus a legion of passionate fans at his high-energy concerts across the globe, Chase Rice has established himself as a powerful force in Nashville and beyond. With the critically acclaimed album I Hate Cowboys & All Dogs Go To Hell crafted in his rural Tennessee home-turned-studio available everywhere now, Rice's sound continues to evolve to reflect the realities of his life; from emotional reckoning to an admiration of the Western way of life. The new music, including his latest single "Bad Day To Be A Cold Beer" plus standout tracks "Oklahoma" and "Bench Seat," serves as a follow up to his three-part project, The Album, which featured his latest Platinum-certified No. 1 hit, "Drinkin' Beer. Talkin' God. Amen." and the Platinum-certified Top 10 hit "Lonely If You Are."

This is the same gravelly-voiced Chase Rice fans first fell in love with years ago – but better, freer; unbeholden and uninhibited. The new music builds upon the success of his sophomore album, Lambs & Lions, which featured the 3x Platinum, two-week chart topper "Eyes On You" – Rice's first No. 1 as an artist and the most-streamed song of his career. Lambs & Lions followed Platinum-certified Ignite the Night, which debuted at No. 1 on Billboard's Top Country Albums and No. 3 on the all-genre chart, producing a pair of Top 5 hits; Platinum-certified "Gonna Wanna Tonight" and Double Platinum "Ready Set Roll." In addition to guesting on sold-out stadium shows with Kenny Chesney and Garth Brooks, Rice consistently sells out venues on his own headlining tours, including the recent Get Western Tour in support of his new music, and he will join Dierks Bentley's Gravel & Gold Tour this summer.

For more information, visit ChaseRice.com and follow Rice on Facebook, Twitter/X and TikTok @ChaseRiceMusic and on Instagram @ChaseRice.

For more information, contact:
[email protected]

For Chase Rice:
Ebie McFarland | Janet Buck
Essential Broadcast Media
[email protected] | [email protected]

SOURCE UScellular