uSamp Invests Heavily in Sampling Technology Advancements to Create SampleCORE™

LOS ANGELES, March 12, 2014 /PRNewswire/ -- uSamp, the technology leader in providing targeted audiences for global consumer and business insights, today announced a significant investment in its next-generation sampling business called SampleCORE™.  The technology enhancements -- including the move to a fully-open Application Programming Interface (API) platform and enhanced sampling and distribution mechanisms -- will provide greater flexibility, enabling the Company to maximize efficiencies and scalability. This announcement builds on uSamp's current API product, SampleMarket, which was introduced in 2010 and has a market-leading position both in terms of its revenue and feature capability.

The evolution of the SampleCORE API suite enables streamlined internal efficiencies and an increased rate of innovation while providing a high degree of flexibility and control to application developers. The investment in infrastructure is designed to simplify the adoption and operation of this platform.

"The fundamental problem with the sample industry today is that 95% of audience is acquired in a back and forth, manual process which leads to errors and more costly sample," said Carl Trudel, chief technology officer, uSamp. "By developing SampleCORE to be agile and adaptable, we are able to harness the right audiences precisely at the moment our clients need them."

The real-time, on-demand, open sampling platform will provide clients with richer insights, including traditional profile information, as well as social, behavioral and geo-location information. 

All sampling capabilities, exposed through its Software as a Service (SaaS) platform, are designed to help clients maximize their efficiency, and provide better insights faster through automation of the sampling process.

In addition, the company has tripled the capacity for SampleMarket API, as clients continue to embrace the move towards automation in the audience market.

For more information on uSamp's sampling solutions, visit: usamp.com

About uSamp 
uSamp is the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.'s 500|5000 exclusive ranking of the nation's fastest-growing private companies. For more information visit usamp.com

Media Contact: 
Colette Cote, Kerlan Communications 
321 266 0917 
[email protected] 

SOURCE uSamp