Usain Bolt Visits Ferrari

MILAN, November 16, 2010 /PRNewswire/ --

- Jamaican Sprint Superhero's Quest for Speed Takes Him to the Legendary Maranello

Jamaican sprint superhero, world record holder and Olympic gold medalist Usain Bolt took a break from his training yesterday to visit the Ferrari headquarters in Maranello, Italy and experience a different kind of speed. The World's Fastest Man, who was at the San Siro in Milan on Sunday to see the Inter-Milan football squad, has a long-standing admiration for high performance sports cars, and was clearly delighted to test some of the legendary cars of Ferrari's current range.

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Bolt is in Italy promoting his new PUMA collection, and took time out to visit the Ferrari headquarters in Maranello. Following a tour of the factory, he got behind the wheel of a 458 Italia and 599 GTB Fiorano.

"Taking laps in the Fiorano track was a thrill. It's the first time I've had a chance to drive a Ferrari on track and it's a dream come true," said Usain Bolt when he had finished. "I thought I was fast; but, these incredible cars give the word fast a new meaning. You have to respect these machines. Being here at Ferrari headquarters is a memorable experience; there's so much history here. I'm looking forward to getting one of these cars to give me my fix for speed."

The PUMA BOLT Collection, which Bolt wore during his trip to Maranello, features a range of apparel, footwear and accessories that the sprinter helped develop which include graphic elements representative of Bolt and his beloved Jamaica. The collection, launched in Autumn-Winter 2010, will expand in seasons to come.

PUMA, which sponsors both Usain Bolt and Ferrari, was thrilled to see two of its biggest assets in the world of sport come together. 'Who Faster' is one of the headline graphics of the PUMA BOLT collection and a very relevant question for this quite extraordinary occasion.

For more information about PUMA and Usain Bolt, please visit: http://www.puma.com/running or http://www.puma.com.

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PUMA

PUMA is one of the world's leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

SOURCE PUMA