USAA, JetBlue, Jeep and Chick-fil-A Are the Most Recommended Companies, According to New Temkin Group Research
Seventh Annual Benchmark Study of Net Promoter® Scores (NPS®) Includes Data on 299 Companies Across 20 Industries
WABAN, Mass., Oct. 3, 2017 /PRNewswire/ --Temkin Group released a new research report "Net Promoter Score Benchmark Study, 2017" based on a study of 10,000 U.S. consumers.
Net Promoter Score (NPS) has become a popular customer experience metric. NPS measures the likelihood of consumers to recommend a company to their friends and family, using a scoring range from -100 to +100.
With an NPS of 66, USAA's insurance business earned the highest score in the study for the fifth year in a row. The next highest rated companies are JetBlue (59), Jeep (59) and Chick-fil-A (58).
Comcast received an NPS of -9, the lowest NPS for the third year in a row. The next lowest rated companies are Citibank (-8), Charter Spectrum (-8), and Pacific Gas and Electric (-6).
"Net Promoter Scores can provide a strong indication of your relationship with customers," states Bruce Temkin, Managing Partner of Temkin Group. Temkin goes on to say, "Like any customer metric, NPS is only valuable when it's used to drive improvements."
Additional highlights from the study include:
- The industry averages for NPS ranged from a high of 43 for auto dealers down to a low of 9 for TV & Internet service providers.
- USAA''s insurance and credit card businesses along with JetBlue outperformed their industries by 33 points, the highest level across all companies. 14 other companies outperformed their industries by 20 or more points.
- Citibank, whose NPS lagged 35 points behind the banking average, fell the farthest behind its peers. 17 other companies fell 20 or more points below their industry averages.
- All industries saw their average NPS decline over the past year, though Utilities dropped the most.
- 18- to 24-year-old consumers give companies the lowest NPS (with an average score of 17 across industries), while consumers 65 and older give the highest NPS (with an average score of 38 across industries).
- NPS is highly correlated with customer experience. On average, customer experience leaders enjoy an NPS over 18 points higher than customer experience laggards.
The 20 industries included in this report are airlines, auto dealers, banks, computer and tablet makers, credit card issuers, fast food chains, grocery chains, health plans, hotel chains, insurance carriers, investment firms, major appliance & TV makers, parcel delivery services, rental car agencies, retailers, software firms, streaming media services, TV and Internet service providers, utilities, and wireless carriers.
The report "Net Promoter Score Benchmark Study, 2017" can be downloaded from the Customer Experience Matters blog, at ExperienceMatters.wordpress.com as well as from the Temkin Group website, www.TemkinGroup.com.
About Temkin Group: Temkin Group is a leading customer experience research, consulting, and training firm. Many of the world's largest brands rely on its insights and advice to steer their transformational journeys. Temkin Group combines customer experience thought leadership with a deep understanding of the dynamics of organizations to help accelerate results. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building four critical competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. The firm's ongoing research identifies leading and emerging best practices across a wide range of activities for engaging the hearts and minds of customers, employees, and partners. For more information, contact Bruce Temkin at 617-916-2075 or send an email to [email protected].
About Bruce Temkin: Bruce Temkin is widely recognized as a customer experience visionary and is Customer Experience Transformist and Managing Partner of Temkin Group. He is also the author of the very popular blog, Customer Experience Matters®. Prior to forming Temkin Group, he was a VP at Forrester Research for 12 years. Bruce is a highly demanded speaker and regularly quoted in the press. He is also the co-founder of the Customer Experience Professionals Association.
Net Promoter Score, Net Promoter, and NPS are registered trademarks of Bain & Company, Satmetrix Systems, and Fred Reichheld.
Customer Experience Matters is a registered trademark of Temkin Group.
SOURCE Temkin Group
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