USA TODAY Wins MOBI Award for Best Mobile App for Editorial Content

MCLEAN, Va., Sept. 16 /PRNewswire/ -- USA TODAY has been named the winner of the 2010 MOBI award for best mobile App for editorial content for the USA TODAY iPad App. The MOBI awards honor brand innovators in mobile marketing and advertising. The announcement was made on September 13 at the MOBI awards gala in New York City.

The USA TODAY iPad App launched on April 3 and has been ranked in the iTunes store as a leading news App and a leading free App since its debut. The App has been downloaded more than 940,000 times.

"We take pride in this award that recognizes our outstanding editorial content on our iPad App. Our primary goal continues to be to provide the best in content for our readers and advertisers on all of our platforms whether it's mobile, print or online," said David L. Hunke, president and publisher of USA TODAY.

The other finalists for the award were the Los Angeles Times and TMZ. The MOBI awards are selected by an esteemed judging committee of leading mobile media and marketing experts, journalists, insiders, marketers, publishers and mobile technology visionaries.

USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website  launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than five million downloads on mobile devices.  The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

SOURCE USA TODAY

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