USA TODAY Sports Media Group and NeuLion Form Strategic Partnership for Sports Content

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Mar 19, 2014, 10:15 ET

MCLEAN, Va., March 19, 2014 /PRNewswire/ -- NeuLion, Inc. (TSX:NLN), the leading Internet video technology provider for delivering live and on-demand content to any Internet-enabled device, and the USA TODAY Sports Media Group today announced that they have entered into a strategic partnership that will bring NeuLion's network of sports publishers, consisting of more than 170 NCAA digital properties and other select sports properties, to the USA TODAY Sports Media Group.

NeuLion. (PRNewsFoto/USA TODAY Sports Media Group) (PRNewsFoto/USA TODAY SPORTS MEDIA GROUP)

NeuLion's network, combined with the powerful reach of USA TODAY Sports and its long heritage of providing strong college sports coverage, creates a powerful media partnership expected to reach more than 50 million monthly unique sports fans. The collaboration will include shared sales of digital advertising sponsorships, and joint production and syndication of content across NeuLion's sports network and Gannett's vast array of sports assets, which includes USA TODAY Sports (print and digital), the Amway Coaches Poll for college football, USA TODAY Sports college sports and special issue magazines, as well as Gannett's 81 U.S. Community Publishing media organizations and 42 local broadcast television stations.

The combined assets will reach the largest collection of passionate college sports fans on their favorite team's official website, local publishing organization, or local television station, and become the preeminent place for brand advertisers to reach the highly coveted and engaged college fan base.

"NeuLion is a terrific partner for us, and a really great addition to our family of premium digital sports properties," said Dave Morgan, president of the USA TODAY Sports Media Group. "This partnership provides us with a big opportunity to distribute and co-produce the kind of compelling and engaging content that best serves our passionate college sports audience across multiple platforms, and enables our advertising partners to connect with the most loyal and engaged audiences in sports on their favorite sites and mobile apps."

"We're excited about USA TODAY Sports becoming a NeuLion Media Partner," said Steve Brown, senior vice president of sales at NeuLion. "It's a fantastic combination that couples the media reach and power of USA TODAY Sports with our leadership in the industry as the frontrunner in the distribution and monetization of digital content."

NeuLion provides sports publishers with an industry leading technology platform that includes strong content distribution and monetization of content delivered to PCs, smartphones, tablets and other Internet connected devices. NeuLion has created innovative digital experiences that allow sports fans to interact and personalize their experience as they follow their favorite team, club, league or conference. NeuLion's network reaches over 10MM unique sports fans each month by seamlessly integrating every aspect of an athletic program to grow audience, increase loyalty, and drive digital revenue.

The new partnership kicks off with the start of the NCAA Men's Basketball Tournament for 2014.

About the USA TODAY Sports Media Group:
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 120 well-known local media brands. It also includes the sports photography wire service USA TODAY Sports Images; leading high school sports destination USA TODAY High School Sports; Sports On Earth, a joint venture with MLB Advanced Media dedicated to great sports writing in all its forms; the social news hub For The Win, and the hundreds of sites within USA TODAY Sports Digital Properties such as TheBigLead.com and mixed martial arts site MMAJunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

About NeuLion
NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to Internet-enabled devices. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can,""should," "could," or "might" occur or be achieved and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion's actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers' subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's Annual Report on Form 10-K for the fiscal year ended December 31, 2012, which is available on www.sec.gov and filed on www.sedar.com.

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SOURCE USA TODAY Sports Media Group