Series sponsored by Toyota
MCLEAN, Va., Nov. 24, 2010 /PRNewswire/ -- USA TODAY announces the launch of a multi-part series entitled "What America Wants" that explores the nation's attitudes about a range of values based on USA TODAY/Gallup polling. The series will run in the newspaper and online at USATODAY.com with the first online story today and the first print story on Friday. The series is sponsored by Toyota.
As part of What America Wants, USA TODAY and Gallup will poll Americans about subjects ranging from how they'd describe the American Dream to how much they value leisure time. Armed with the results of the polling, USA TODAY reporters will search for individuals and communities that have excelled in promoting programs that enhance key values as identified by the polls.
The series kicks off today with a feature story on the American Dream and how Americans define it and live it. The next installment will run on December 9th and additional coverage will run every other Thursday through the end of the series. Additional stories will cover everything from attitudes on education to safety in America today.
"USA TODAY has always had its finger on the pulse of America and this series takes an in-depth look into what Americans want today and shows how some people and communities are excelling at what's most important. We're proud to have Toyota as our partner in telling this story," said Dave Hunke, president and publisher of USA TODAY.
Toyota will sponsor the editorial series based on results from the USA TODAY Gallup polls, ultimately providing readers with feature stories that spotlight individuals and communities demonstrating "What America Wants."
"Toyota is thrilled to partner with USA TODAY on this new series," said Dionne Colvin, National Media Manager for Toyota Motor Sales, U.S.A., Inc. "'What America Wants' gives us an opportunity to provide value to the reader and engage consumers with content relevant to their lifestyle."
Online coverage can be found at www.americawants.usatoday.com.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation's number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than six million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
SOURCE USA TODAY
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