U.S. Retailer Sheetz Further Expands Analytic Intelligence Capacity With Upgrade to Teradata Data Warehouse Appliance

DAYTON, Ohio, Nov. 8, 2010 /PRNewswire/ -- Teradata Corporation (NYSE: TDC),  the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Sheetz, Inc., one of America's fastest growing family-owned and operated convenience store chains, has selected the Teradata Data Warehouse Appliance. This will be a straight migration from the data mart appliance previously installed, which will serve as a test and development system.

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The new data warehouse appliance will further increase data management capacity at the convenience store chain – known for its award-winning food, innovative technology, and excellent customer service. Sheetz continues to grow its network of stores and the need for more complex analytics is increasing.  Sheetz uses analytics software from Teradata and other data mining and business intelligence partners to analyze market basket content, product affinity, and merchandising. Among these is the multi-touch marketing intelligence tool, Teradata Relationship Manager, an enterprise marketing management portfolio.

"The scalability of Teradata's platform family makes this a smooth transition as our needs for complex analysis grow," said Jim Wenner, chief information officer, Sheetz. "We believe the economics and performance of the new platform to be a wise investment in our own business future as well as in the advanced technology we need to support our vision."

The Teradata Purpose-Built Platform Family is enjoying steady adoption across industries including retail, hospitality, manufacturing, and the entertainment businesses.  Teradata's range of data appliances allow companies of all sizes and complexity to start small and grow with the proven power and performance of the recognized database leader – at an affordable price.

"Sheetz is a bellwether in the retail convenience store marketplace and the installation of a Teradata Data Warehouse Appliance is a leading indicator of great things to come for them in the months and years ahead," said Ed Dupee, vice president, retail industry marketing and solutions, Teradata.  "Sheetz started with a competitive system, moved to the Teradata Data Mart Appliance, and now has seamlessly implemented a data warehouse appliance – which can deliver the power and insight they need to get them everywhere they want to go. It is a big step into the world of enterprise-class data warehousing."

Delivered ready to run, the Teradata Data Warehouse Appliance is a fully-integrated platform that's purpose-built for data warehousing. The data appliance features the industry-leading Teradata Database, a Teradata platform with quad core Intel® processors, SUSE® Linux operating system, and enterprise class storage – all preinstalled into a power-efficient unit. That means companies can have the system up and running live in just a few hours for rapid time to business value.

About Sheetz, Inc.

Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America's fastest growing family-owned and operated convenience store chains, with more than $3.9 billion in revenue for 2007 and more than 11,000 employees.  The company operates 350 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina. Sheetz provides an award-winning menu of MTO® subs, sandwiches and salads, which are ordered through unique touch-screen order point terminals.  Sheetz convenience stores are open 24 hours a day, 365 days a year. For more information, visit www.sheetz.com.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing, consulting services and enterprise analytics.  Teradata is in more than 60 countries and on the Web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation

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