US Private Label Credit Cards Report 2021 Featuring Alliance Data Systems, Citi, Capital One, Synchrony, TD Bank, Wells Fargo, American Eagle, Forever 21, Kohl's, Macy's, Target, and Victoria's Secret

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Jun 11, 2021, 15:00 ET

DUBLIN, June 11, 2021 /PRNewswire/ -- The "Private Label Credit Cards in the U.S., 12th Edition" report has been added to ResearchAndMarkets.com's offering.

This report covers the U.S. market for private-label credit cards (PLCCs), including store cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, and growth trends.

More specifically, the report:

Analyzes the impact of COVID-19 on the retail sector and the private-label credit card market.
Provides an analysis of large retailer strategies to innovate/stay above water during COVID-19's window of unprecedented stress on the retail economy.
Outlines the going-forward strategies of top private-label credit card issuers. Those issuers are Alliance Data Systems, Citi Retail Services, Capital One, Synchrony Financial Services, TD Bank, and Wells Fargo.
Conducts an in-depth analysis of seven private-label credit card programs from within the context of the retailer's loyalty program and its results. Program analysis of American Eagle, Forever 21, Kohl's, Macy's, Target, and Victoria's Secret are included. Each profile includes survey-based analysis of customer demographics.
Assesses consumer use of private-label credit cards segmented by retailer type, including the type of card they use most frequently, and which features and benefits would entice private-label credit cardholders to use this purchasing method more frequently.
Loans outstanding and purchase value estimates for the U.S. private-label credit card (PLCC) market are provided for 2019 and 2020, and loans outstanding and purchase value forecasts are provided for 2021-2022.

Key Topics Covered:

Executive Summary

Scope of Report
Report Methodology
Context for Market Performance
Market Size and Growth
Top Private-Label Credit Card Issuers
Alliance Data Systems
Capital One
Citi Retail Services
Synchrony Financial
TD Bank
Wells Fargo
Private Label Credit Card Consumer Trends
55% Have Private-Label Credit Cards
Store Card Usage and Demographics
Market Size and Growth
Market Background
First Credit Cards Were Retailer-Specific
Retailers Sell Credit Card Portfolios to Financial Services Firms
Major Retailer Benefits: Data and Loyalty
Major Cardholder Benefit: Buying Power
Market Performance
Context for Market Performance

Market Size and Growth

Drivers of Retail and Private-Label Credit Card Performance
The COVID Economy
Store Sales Tanked, E-Commerce Surged
Amazon Stumbles Gave Big Box Retailers an Opportunity
Troubled Retailers Filed for Bankruptcy
Some Big Box Retailers Reimagined Their Businesses After the Great Recession
In 4Q 2020, Issuers Pulled in Available Credit
Broad Retail Adoption of BNPL Accelerated by Pandemic
Retailers' Loyalty Programs Increasingly Separate from PLCC Enrollment

Profiles of Top Private-Label Credit Card Issuers

The Top Issuers

Alliance Data Systems

Overview
Alliance Data Stresses Corporation-wide Changes to Address Market Realities
ADS in POS Installment Loan Business
Business Strategy
Operating Segments
Finance Charges Drive Revenue
Competitive Positioning
An Evolving Client Base
Key Positioning: Primary Marketing, Loyalty, and Payment Services Provider
Other Competitive Strategies
Private-Label Credit Card Partners
Williams-Sonoma
Other Partners

Capital One

Program Partners
Walmart
Kohl's
Neiman Marcus
Hudson's Bay Company

Citi Retail Services

Activity and Acquisitions
Top Four Retail Partners
Other Partners

Synchrony Financial

Retail Card Sales Platforms
Payment Solutions
CareCredit
Corporate Strategies for 2021 and Beyond
Loan, Interest, and Fee Growth
Growth Strategies

TD Bank

Nordstrom
Target
Other Partners

Wells Fargo

Six Turnkey PLCC Financing Solutions
Move to Sell, Decision to Retain Private-Label Card Segment

Profiles of Selected Private-Label Credit Card and Loyalty Programs

American Eagle

Aerie Brand
Key Business Priorities & Strategy
Loyalty Is Real Reward(ing)
The App for Real Rewards

Forever 21

Afterpay's BNPL Service at In-Store Checkout

Kohl's

Relying on Loyal Customers to Survive the Pandemic Year
Driving Sales through Targeted and Personalized Communications
The Kohl's App: Familiarity Breeds Familiarity. And Sales

Macy's

Kitchen Sink Marketing Strategy
Customer Base
Media Network
Current Guidance
Rewards Program
Top Tier Customers Represent 30% of the Chain's Revenues
Retooled Rewards Program Includes Non-Card Using Shoppers
Macy Invests in Klarna, the Largest BNPL Provider
Macy's App Is Both Simple and Richly Featured
The Marketing Angle
After Closing Stores, Macy's Tries New Concepts to Backfill Markets

Neiman Marcus

Nordstrom

Target

Investments in Human Capital and Distribution Made Target Pandemic Read
Target Circle Brings Non-RedCard Shoppers Into Marketing Engine

Victoria's Secret

Overview
From 2015 to Early 2020, Victoria's Secret Market Share Fell by Half
Chain Misses the Mark on Female Sexy, Comfort and Fit
Alliance Data Introduces Contactless Store Cards for Victoria's Secret and PINK
VS Uses Rapidly Escalating Rewards to Pursue Share of Wallet
The Marketing Angle: Reconciling VS and PINK

Private Label Card Usage Trends

Private Label Credit Cards in Context
72% Have Credit Cards
55% Have Private-Label Credit Cards
Private-Label Card Psychographics
Store Card Usage
Store Card User Demographics
Historically Trended Customer Base for Selected Private-Label Store Cards

Appendix

For more information about this report visit https://www.researchandmarkets.com/r/u28src

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Research and Markets
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[email protected]

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