U.S. Postal Service Revamps 'How-To' Direct Mail Website

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Nov 16, 2010, 10:17 ET

delivermagazine.com Now Includes More Content and Smart Phone Interface

WASHINGTON, Nov. 16, 2010 /PRNewswire-USNewswire/ -- Embracing electronic technology to promote the use of direct mail, the U.S. Postal Service recently revamped the companion website to Deliver, its magazine for marketers. The new "how-to" website, delivermagazine.com, offers all the direct mail and multichannel marketing strategy of Deliver — and much more — including for the first time, a smart phone interface.

delivermagazine.com provides direct marketers and agency professionals from businesses of all sizes with scores of articles, case studies, white papers and online marketing tools to help them grow their businesses through acquisition, retention and brand-building.

"We redesigned the website with more content and a new look, and made it easier for direct marketers to find just what they need," said Paul Vogel, president, Mailing and Shipping Services. "delivermagazine.com is a great place for direct marketers to gather and share success stories, and with the smart phone option, these busy professionals can keep tabs on the hottest direct mail and multichannel news."

With approximately 7,000 visitors a month, delivermagazine.com features the latest research, news and commentary for the direct marketing industry. Article topics include brand marketing, prospecting and green marketing, among other direct marketing strategies.

The site also includes an array of online marketing tools, including a "Direct Marketing 101" series that teaches the basics of an effective marketing strategy, helping marketers make smart use of their resources, according to Vogel. A "Resource Wizard" helps users search for articles based on business size and marketing needs and includes information on "Using the Intelligent Mail Barcode."

To learn more about mail marketing strategies from the Postal Service, visit delivermagazine.com.

The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation, 150 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations. With 32,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $67 billion and delivers nearly 40 percent of the world's mail. If it were a private sector company, the U.S. Postal Service would rank 29th in the 2010 Fortune 500. Black Enterprise and Hispanic Business magazines ranked the Postal Service as a leader in workforce diversity. The Postal Service has been named the Most Trusted Government Agency six consecutive years and the sixth Most Trusted Business in the nation by the Ponemon Institute.

SOURCE U.S. Postal Service