U.S. Postal Service Invites America to Help Digitally Unveil 1963 March on Washington Forever Stamp

Virtual Mosaic Uses Individuals' Photos to Gradually Unveil Stamp Artwork

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Aug 15, 2013, 04:57 ET

WASHINGTON, Aug. 15, 2013 /PRNewswire/ -- The U.S. Postal Service will issue a limited-edition 1963 March on Washington stamp later this month in honor of the 50th anniversary of the March on Washington for Jobs and Freedom. In commemoration of this historic event, the Postal Service invites everyone to help digitally unveil the new stamp artwork by becoming a part of a virtual stamp mosaic.

Through Aug. 23, 2013, individuals on Facebook and Twitter can pledge to "take a stand for equality" and add a profile photo to the March on Washington Stamp Mosaic, which is featured on the Postal Service Stamps Facebook page, Facebook.com/USPSStamps. Each individual's photo will unveil a small piece of the 1963 March on Washington stamp artwork, becoming a pixel in the virtual stamp mosaic.

"Each year, the U.S. Postal Service introduces limited-edition stamps that portray American experiences and honor milestones that are important to our country," said Nagisa Manabe, chief marketing officer of the U.S. Postal Service. "With the issuance of the 1963 March on Washington stamp, we want to give people a chance to participate in the unveiling of the historic artwork, given that the participation of hundreds of thousands of people was one reason that the March on Washington was so significant 50 years ago."

Virtual Stamp Mosaic: How It Works
To participate, those interested can visit the March on Washington Stamp Mosaic tab on the USPS Stamps Facebook page, Facebook.com/USPSStamps, and opt-in by clicking "Add Me." Every time a person participates, his or her Facebook or Twitter profile photo is added into the virtual March on Washington Stamp Mosaic, unveiling a small piece of the stamp artwork. As more people participate, the artwork will gradually be uncovered until the full stamp is revealed on Friday, Aug. 23.

Once individuals have participated, they then may return to the March on Washington Stamp Mosaic to find their photos within the artwork. Simply click the "Find Me" button and the application will show where your picture is located within the mosaic.

1963 March on Washington Forever Stamp
The final pixel of the 1963 March on Washington stamp artwork will be simultaneously revealed digitally on Facebook at Facebook.com/USPSStamps and on-site during the public first-day-of-issue ceremony at the Newseum in Washington, DC, on Friday, Aug. 23, 2013.

For additional information on the 1963 March on Washington Stamp, visit Facebook.com/USPSStamps or follow the Twitter conversation online at #MyMarch.

To view and purchase the best selection of limited-edition stamps, visit usps.com/stamps. Many stamps also are available at 800-STAMP24 (800-782-6724) and Post Offices nationwide.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world's mail. If it were a private-sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500. The Postal Service has been named the Most Trusted Government Agency for seven years and the fourth Most Trusted Business in the nation by the Ponemon Institute.

Follow the Postal Service on www.twitter.com/USPS and at www.facebook.com/USPS.

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SOURCE U.S. Postal Service