US Interactive Security: ADT Maintains Top Spot as Comcast Challenges Vivint for Second Place
Top Three B2C Providers Account for 43% of All Subscribers
BOSTON, Aug. 31, 2017 /PRNewswire/ -- ADT recently surpassed two million interactive security subscribers in North America and Comcast crossed the one million subscriber mark to challenge Vivint for second place in the market. Strategy Analytics' report published here discusses the latest industry rankings, and highlights steps which competitors should take in order to maximize their growth and ROI potential.
Exhibit 1: US Interactive Security Service Provider Ranked by Number of Subscribers (End of 2Q 2017)
| B2C Security Service Providers |
End of 4Q 2016 (#K) |
Subscriber Share |
End of 2Q 2017 (#K) |
Subscriber Share |
Growth 4Q2016 to 2Q2017 |
||
| 1 |
ADT Pulse |
1,820 |
20.6% |
1,960 |
20.2% |
8% |
|
| 2 |
Vivint |
1,147 |
13.0% |
1,215 |
12.5% |
6% |
|
| 3 |
Comcast |
891 |
10.1% |
1,020 |
10.5% |
14% |
|
| 4 |
AT&T |
560 |
6.3% |
620 |
6.4% |
11% |
|
| 5 |
MONI (Monitronics) |
420 |
4.8% |
467 |
4.8% |
11% |
|
| 6 |
FrontPoint |
410 |
4.6% |
440 |
4.5% |
7% |
|
| 7 |
SimpliSafe |
320 |
3.6% |
330 |
3.4% |
3% |
|
| 8 |
Protection1 |
220 |
2.5% |
230 |
2.4% |
5% |
|
| 9 |
Cox |
111 |
1.3% |
121 |
1.2% |
9% |
|
| 10 |
Spectrum (formerly TWC) |
119 |
1.3% |
112 |
1.2% |
-6% |
|
| TOP 10 Subtotal |
6,017 |
68.2% |
6,514 |
67.2% |
8% |
||
| Other |
2,803 |
31.8% |
3,186 |
32.8% |
14% |
||
| Total Subscribers |
8,820 |
9,700 |
10% |
"Current results of the largest players in the interactive security market, as well as the industry overall, underpin our long-term outlook for continued steady growth in adoption. We see a growing percentage of existing, as well as, new security subscribers adding home automation capabilities to their interactive security services," said Bill Ablondi, Director, Intelligent Home Practice.
The report outlines key issues to be addressed by successful competitors including:
- Exploring alternative product-pricing strategies to address an increasingly complex competitive landscape
- Identifying features and functions that will yield maximum ROI
- Eliminating pain points to build customer satisfaction and reduce churn
- Enhancing the experience their subscribers have to build loyalty
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Bill Ablondi, +1 617 614 0700, [email protected]
SOURCE Strategy Analytics
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