U.S. Census Bureau Daily Feature for January 23

WASHINGTON, Jan. 23, 2015 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

CANNED BEER

Profile America — Friday, January 23rd. An innovation in product packaging — and a staple of TV advertising — is having its 80th anniversary tomorrow. The first canned beer went on sale in 1935 as a marketing test in Richmond, Virginia, by the Gottfried Krueger Brewing Company of Newark, New Jersey. Experiments with putting beer in cans had taken place as early as 1909 but the technology of the time couldn't stop the beer from interacting negatively with the metal of the can. Prohibition delayed further development. By the late 1960s, canned beer sales exceeded that for bottled beer. There are 869 breweries in the U.S., employing over 26,000 people in a $28 billion per year craft. You can find current data on the country's economy by downloading the 'America's Economy' mobile application at www.census.gov/mobile.

Sources:
Anniversary:  www.history.com/this-day-in-history/first-canned-beer-goes-on-sale 
Canned beer timeline: http://www.rustycans.com/HISTORY/timeline.html 
Breweries, employees and sales/ NAICS 31212: http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ECN_2012_US_00A1&prodType=table

Profile America is produced by the Center for New Media and Promotions of the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Multimedia Gallery" by the "Newsroom" button). 

Logo - http://photos.prnewswire.com/prnh/20110428/DC91889LOGO

SOURCE U.S. Census Bureau

Related Links

http://www.census.gov