U.S. Census Bureau Daily Feature for April 22: Accounting for Taste

WASHINGTON, April 22, 2017 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau:

ACCOUNTING FOR TASTE

Profile America — Saturday, April 22nd. On this date 32 years ago, executives at one of America's and the world's most famous consumer brands were confidently looking forward to the morrow. After much research, experimentation and extensive taste testing, a reformulated Coca-Cola was launched on April 23, 1985. The historic company was surprised by the negative, noisy consumer reaction, and New Coke became something of a synonym for product failure. New Coke staggered on for a time alongside "the Real Thing," but is no longer available in the U.S. Over 480 American companies engage in soft drink manufacturing, employing 51,000 people in the $38 billion a year business. You can find more facts about America from the U.S. Census Bureau online at <www.census.gov>.

Sources:
New Coke story/accessed 1/26/2017: www.coca-colacompany.com/history/the-real-story-of-new-coke
Brand rank/accessed 1/26/2017: www.forbes.com/companies/coca-cola/
Soft drink manufacturers & employees/County Business Patterns /NAICS 312111: https://factfinder.census.gov/bkmk/table/1.0/en/BP/2014/00A1//naics~312111
Soft drink receipts/Annual Survey of Manufacturers/NAICS 312111: https://factfinder.census.gov/bkmk/table/1.0/en/ASM/2015/31VS101//prodsvc~312111

Profile America is produced by the Center for New Media and Promotion of the U.S. Census Bureau. Statistics and accounts drawn from cited non-Census sources are employed for illustrative or narrative purposes, and are not attested to by the U.S. Census Bureau. These daily features are available as produced segments, ready to air, on the Internet at http://www.census.gov (look for "Audio" in the "Library" pull-down menu). 

SOURCE U.S. Census Bureau

Related Links

http://www.census.gov

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