U.S. and Colo. Agricultural Leaders Unveil First Colorado Proud Store: Grand Opening at Colorado State Fair
Press Event Held Friday, Aug. 23, Colorado State Fair, Pueblo
DENVER, Aug. 20, 2013 /PRNewswire/ -- Agriculture is a vital part of Colorado, providing more than 170,000 jobs; contributing more than $40 billion to the state's economy annually; and feeding the world with more than $1 billion in exported products. The Colorado Proud Program was created by the Colorado Department of Agriculture in 1999, to promote Colorado food and agricultural products, while educating and stimulating local-buying opportunities for consumers. As a result, the program has grown from 65 companies to 1,900 members in just 14 years (including growers, processors, restaurants, retailers and associations statewide) -- while increasing agriculture's impact on Colorado's economy, preserving the environment and supporting the state's heritage.
| WHO: |
USDA Under Secretary for Marketing and Regulatory Programs, Edward Avalos |
| Colorado Commissioner of Agriculture, John Salazar |
|
| Colorado Deputy Commissioner of Agriculture, Ron Carleton |
|
| Colorado State Fair General Manager, Chris Wiseman |
|
| Colorado Proud Media Spokesperson, Wendy White |
|
| WHAT: |
Government officials, agricultural experts and members of Colorado Proud will cut the ribbon at the grand-opening of the first-ever Colorado Proud Store, which will be open to the public at the Colorado State Fair. The event will feature local food information and giveaways to commemorate Colorado's diversified commodities and celebrate food and agricultural products that are grown, raised or processed in Colorado. Speakers at the press event will officially open the Colorado Proud Store; reveal facts and figures about agriculture's impact on Colorado's economy; share stories from the three-week, statewide Choose Colorado tour, which culminates in Pueblo at the Colorado State Fair and included stops in Denver, Grand Junction, Durango, Montrose, Alamosa, Salida, Greeley, Vail, Glenwood Springs and La Junta; and applaud the results of the Colorado Proud Program. |
| WHY: |
The Colorado Proud Store was initiated to educate consumers about the financial and environmental value of buying local products, while also making these local products accessible under one venue. The store is a new concept for Colorado Proud and will be open annually at the Colorado State Fair. On an ongoing basis, consumers can purchase Colorado Proud products at retailers, farmers' markets and restaurants, which helps support the state's economy and ensure the future of Colorado's agricultural industry. |
| WHEN: |
Friday, Aug. 23 |
| WHERE: |
Colorado State Fair, inside the Colorado Building |
| CREDENTIAL: |
Attending media will need to request credentials for entrance into the Colorado State Fair. |
| INTERVIEW: |
On-site interviews available with participating government officials and agricultural experts. |
SOURCE Colorado Proud
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