Urgent Care Centers Challenged To Analyze and Adopt Mobile Recruiting Strategies To Meet Current, Future Demands

The Inline Group Outlines Key Considerations At National Urgent Care Convention

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Apr 15, 2016, 01:29 ET

KISSIMMEE, Fla., April 15, 2016 /PRNewswire/ -- Urgent care centers must adopt strategies to reach prospective candidates using new mobile technologies to compete successfully for a shrinking supply of primary care physicians. This is the message that Kelli Mulloy, President, and Chris Mathew, Chief Operating Officer, of The Inline Group will bring to attendees at this year's National Urgent Care Convention in Kissimmee, FL.

"Pressures are building in urgent care centers to hire more physicians and advanced practitioners (APs) as the demand for their services continues to grow," said Mulloy. "Reaching these groups will require an innovative outreach anchored by a comprehensive mobile platform. Connecting with physicians and APs to provide job information via their smart phones and tablets positions urgent care centers as employers of choice in the minds of candidates."

Mathew said that the current shortage of physicians will only get worse in the coming years. "Urgent care centers are at the forefront of using advanced practitioners, at the highest level of their licensure, to care for patients under the direction of a physician. Patients continue to report that they are highly satisfied with the care they receive. They appreciate having little to no wait time to see a healthcare professional, having their issue diagnosed and treated quickly, and the ability to pay significantly less than if they had gone to a hospital emergency department."

Mulloy and Mathew recommend that urgent care centers conduct an assessment of their environment and staffing needs before creating a multi-faceted mobile plan which includes approaches like email, social media, a mobile app, ads, job postings and smart phone and tablet-friendly websites. "Urgent care centers should always be recruiting talent," said Mulloy. "Implementing an effective mobile platform is the key."

About The Inline Group: The Inline Group is the premiere matching firm for physicians and advanced practitioners with healthcare organizations across the United States. Using its unique turnkey approach to identify potential candidates and establish the best match for the specific opportunity, The Inline Group's goal is to bring the healthcare organization and candidate together for what will hopefully be a long-term, mutually beneficial relationship. This win-win approach is changing communities by connecting candidates with clients without commissions.