Uprising: Goodson Book Delves Into How To Spark Your Own Movement

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May 01, 2012, 04:52 ET

NEW YORK, May 1, 2012 /PRNewswire/ -- UPRISING: How to Build A Brand And Change The World By Sparking Cultural Movements by Scott Goodson, has been published by McGraw Hill.

(Photo: http://photos.prnewswire.com/prnh/20120501/NY97948)

We are living in the Age of Uprisings. Movement Marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty and influence public opinion. In Uprising, Goodson, the Founder of StrawberryFrog, the world's first Cultural Movement Agency shows how your idea or organization can successfully ride this wave of uprisings that are re-shaping the world.

"Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you're one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers." Guy Kawasaki, author of Enchantment and former chief evangelist of Apple.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone – students, an entrepreneur, a tech innovator, a community organizer, a politician, or a CEO to spark, crystallize and lead a massive movement.

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind

Using client case studies and contributions from a global team of movement marketing forerunners, among them Anand Mahindra, political guru Mark McKinnon, Lee Clow, creative chief of TBWA Chiat Day; Apple Evangelist Guy Kawasaki, Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matter most.

"One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing. For any challenger needing to change the conversation about their category, Scott's blueprint for creating, enabling and respectfully flourishing in a movement is essential stuff." Adam Morgan, author of Eating the Big Fish.

A portion of the book sales will be donated to Nanhi Kali - Educate Girls www.the-girl-store.org

Join the Uprising community at: www.uprisingmovements.com

Contact: Aleks Bookman 212 366 0500

SOURCE StrawberryFrog