UPPAbaby Joins Forces with the 20th Annual TODAY Show Holiday Toy Drive to Give Back

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Dec 04, 2013, 12:18 ET

HINGHAM, Mass., Dec. 4, 2013 /PRNewswire/ -- Tis the season to give back! For the third year in a row UPPAbaby is excited to partner with the 20th Annual TODAY Show Holiday Toy Drive as part of the UPPA Gives Back initiative. To date, the company's three-year product donation will exceed $500,000 worth of UPPAbaby strollers, car seats, and gear to families in need nationwide.

(Logo: http://photos.prnewswire.com/prnh/20131204/NE27697LOGO)

This year, UPPAbaby retailers are supporting the UPPA Gives Back initiative throughout the month of December by raising funds for the TODAY Show Holiday Toy Drive in stores. For a complete list of participating retailers please go to http://www.UPPAbaby.com/retailers.

"Giving back is extremely important to everyone at UPPAbaby," says Lauren Monahan, UPPAbaby co-founder. "We are excited our retailers are joining us this year by giving back and look forward to donating gear to families who need it most this holiday season."

For many families in need, the TODAY Show Toy Drive is the only source of gifts and necessities for the holidays. To support the TODAY Show Holiday Toy Drive and help local communities nationwide please go to http://amzn.to/1au8NA9 to make a toy or monetary donation. For more information please go to http://on.today.com/1bVeMfI.

About UPPAbaby
The UPPAbaby mission is to make the smartest strollers, car seats and juvenile gear available: intuitively designed, stylish and sleek, with the features and functions new parents want—plus innovations they never knew were possible. UPPAbaby is committed to providing customer service that is as exceptional as the company's products. Founded in 2006, UPPAbaby is based in Hingham, Massachusetts, with products available in the U.S., Canada, UK, Ireland, Spain, China, South Korea, Spain, Italy, Dubai, China, Israel and Australia. For more information please visit www.UPPAbaby.com.