Upland's LeadLander Optimizes User Experience and Website Lead Conversions with Latest Release

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Apr 10, 2017, 09:00 ET

New release of customer tracking and web analytics platform delivers key upgrades to mobile functionality, platform performance, UX/UI, and integrations with key customer applications.

AUSTIN, Texas, April 10, 2017 /PRNewswire/ -- Upland Software, Inc. (Nasdaq: UPLD), a leader in cloud-based Enterprise Work Management software, announced the latest release of their website visitor analytics and reporting platform, LeadLander, that will significantly improve website lead conversions and overall user experience. A new mobile-friendly design and more intuitive user interface are key customer-driven enhancements. New API functionality will improve lead conversion rates through better website data integration, and the ability to deliver dynamic website content based on visitor history.

DETAILED WEBSITE VISITOR INFORMATION. LeadLander provides specific details about each visitor to your site, their trail throughout your site, as well as company details including website, address and phone number. This information arms sales and business development teams with the necessary information to enhance their prospecting and lead follow up initiatives.

Key enhancements to the new LeadLander software version include:

Enhanced mobile functionality, providing users with a seamless experience, the ability to identify anonymous website visitors, and real-time notifications on the go
Programmatic access (API) to LeadLander data allowing for dynamic content delivery and integration with key sales applications
Major User Experience (UX) and User Interface (UI) enhancements, which make navigation simpler and the experience more efficient for sales and marketing leaders
Intuitive dashboard and increased performance capabilities to support the demands of large enterprise customers

"LeadLander users will be thrilled by the experience and improved lead activity and insight with our latest release," said Jed Alpert, SVP of Digital Engagement Solutions at Upland Software. "The integration benefits from the new API, along with key usability improvements, demonstrate our focus on innovation that supports both improved user experience and deeper audience engagement across our digital engagement product lines."

"I'm very excited about the product update," said Rosemary Brisco, Search Visibility Guru at ToTheWeb. "LeadLander has been a great tool to help us and our clients uncover new leads, further nurture our prospects, and uncover deeper insights from our web traffic."

Designed to enhance digital marketing capabilities with website visitor analytics and reporting, LeadLander significantly improves the ROI of inbound and outbound marketing automation efforts. The product strengthens the efforts of online marketing campaigns and business development initiatives by creating user-friendly, efficient customer tracking abilities, as well as practical reporting features and alert notifications that are customizable to the specific needs of organizations.

For more information on LeadLander's latest release or to start your free trial, please visit http://bit.ly/LeadLanderRelease.

About Upland Software
Upland Software (Nasdaq: UPLD) is a leading provider of cloud-based Enterprise Work Management software. Our family of applications enables users to manage their projects, professional workforce and IT investments, automate document-intensive business processes and effectively engage with their customers, prospects and community via the web and mobile technologies. With more than 2,500 customers and over 250,000 users around the world, Upland Software solutions help customers run their operations smoothly, adapt to change quickly, and achieve better results every day. To learn more, visit www.uplandsoftware.com.

Media Contact:
Upland Software
855-944-7526
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SOURCE Upland Software, Inc.