Upcoming Function: Webinar to Discuss Social Media Trends and Benefits For Building Product Manufacturers

ATLANTA, March 8 /PRNewswire/ -- On Thursday, March 11, 2010 at 2:00 PM EST, Function:, an integrated marketing agency that specializes in connecting building product manufacturers (BPMs) to architects, contractors and facility managers, will host a complimentary webinar, "Social Media: How Tweets, Posts and Friending can Benefit the Building Product Manufacturer".  Featuring a diverse panel of editors, publishers, architects, marketing professionals and social media experts from some of the most influential organizations in the architecture, engineering and construction (AEC) industry, the webinar will discuss the role of Twitter^®, Facebook^®, LinkedIn^® and blogs in the architecture, engineering and construction (AEC) community. To register, please go to https://www2.gotomeeting.com/register/273153635.

Throughout the webinar panelists will be addressing questions as to how social media can be effectively leveraged as a B2B tool for BPMs; how social media has changed the role of marketing and PR professionals; what kind of information is relevant for BPMs to share and will keep architects or contractors interested and get products specified; and much more. Featured panelists include:

Sybil Walker Barnes, Director of Social Media for The American Institute of Architects

Twitter @AIANational; Blog http://www.aia.org/about/publications/blogs/AIAP073832

Laura Davis, AIA, Principal and Director of Marketing, HPD Architecture

Twitter @hpdArchitecture

Tim Fausch, Publishing Director for BNP Media

Twitter @edcmagazine; Blog http://www.edcmag.com/Articles/Blog

Marcy Marro, Managing Editor, Metal Building Developer; Assistant Editor, Metal Construction News and Metal Architect

Twitter @MetalConstruct and @MArchitecture and @MetalBuildDev

Jody Porowski, Content Manager, Function:  

Twitter @FunctionAtlanta; Blog http://blog.functionatl.com/

For more information on Function:, visit www.functionatl.com.  Follow Function: online via our blog (http://blog.functionatl.com/) and Twitter (@FunctionAtlanta); and find us on Facebook and LinkedIn.

About Function:

Function: is an integrated marketing agency, converging strategy, design, research and communications for building product manufacturers trying to reach architects, contractors, facility managers, distributors and more. Based in Atlanta, Function: provides clients throughout North America with a complete range of solutions, including advertising, marketing, design development and public relations to energize sales cycles. An innovative approach enables Function: to work efficiently and tactically, engaging key influencers, prospects and internal conduits through a range of vehicles and touch points. For more information, please visit www.functionatl.com.

SOURCE Function: