UP™ By Jawbone® Helps You Know Yourself

SAN FRANCISCO, Nov. 13, 2012 /PRNewswire/ -- Jawbone® today announced UP, a new wristband and app system that helps you discover things about yourself that you never knew. UP tracks how you sleep, move, and eat, and gives you personalized insights to help you make smarter choices to feel your best.

(Photo: http://photos.prnewswire.com/prnh/20121113/SF11882)

"UP marks our commitment to solving everyday problems for real people," said Hosain Rahman, Jawbone CEO and Founder. "We've combined hardware, software and data, developed 28 new manufacturing processes, and created unparalleled testing standards validated by nearly three million hours of real-world testing. The resulting breakthroughs have allowed us to create the category's first truly day-and-night wearable product – a band that looks great and fits effortlessly into the way you live, along with an app that delivers detailed data with meaningful insights to help you achieve your goals."

UP Gives You a Rich Picture of Yourself

UP utilizes sensors in the wristband, the powerful phone in your pocket, and data in the cloud to deliver a narrative of your daily life:

• Sleep: UP employs a revolutionary sleep tracking system. Sophisticated motion-sensing technology tracks micro-movements of your wrist to deliver unprecedented detail including how long it took you to fall asleep, how much light vs. deep sleep you got, how long you were in bed and how many times you woke up during the night. By using the new Power Nap feature or setting the silent Smart Alarm, UP wakes you at the most optimal point in your sleep cycle so you wake up feeling refreshed and alert.
• Move: UP gives you comprehensive information about how you move throughout the day, including active vs. idle time, intensity of movement, total steps, distance, and calories burned. UP also vibrates gently to remind you to get up and move when you've been inactive for a specified amount of time.
• Eat: UP helps you understand more about your food choices. Simply take a photo of your food to create a visual journal, or go deeper by scanning a barcode or searching the database for more complete nutritional information.
• Mood: UP lets you keep track of how you feel throughout the day so you can correlate how your sleep, movement, and eating affect your mood.
• Insights: UP analyzes your data to deliver highly personalized insights. It reveals connections between different elements of your life, shows how you compare to others, and educates with new information that's tailored for you. The more you use UP, the more powerful the insights will become.

UP is Designed for the Way You Live

UP is a sophisticated computer wrapped comfortably around your wrist and built to withstand everyday life. Encased in a smooth, hypoallergenic, medical-grade rubber, UP is shower- and splash-resistant so that you can wear it all day and night. With up to ten days of battery life you rarely have to take it off to charge.

"The UP band is powered by the patented MotionX® engine which encapsulates years of technology development and innovation on the biomechanics of natural human motion. The accuracy and power efficiency of MotionX has been critical in enabling UP to deliver a 24/7 product experience," said Philippe Kahn, CEO and founder of Fullpower, developer of the MotionX technology.

Available on November 13

The UP band comes in three sizes (Small, Medium, and Large) and eight colors (Onyx, Mint Green, Light Grey, Blue, Navy Blue, Red, Orange, Hunter Green), and will be available for $129.99 at Jawbone.com, Apple, AT&T, and Best Buy nationwide beginning November 13.

The UP by Jawbone App is available today for free from the App Store on your iPhone or at www.itunes.com/appstore/. The UP wristband is required for the app.

For more information please visit http://www.jawbone.com/PR and follow @Jawbone on Twitter.               

About Jawbone
For more than a decade, Jawbone has developed human-centered wearable technology and audio devices unparalleled in their technical innovation, ease-of-use and sophisticated design. A 2010 IDSA Design of the Decade winner, the company is the creator of the award-winning Jawbone ERA and ICON Bluetooth® headsets; NoiseAssassin® technology; and the best-selling JAMBOX and BIG JAMBOX wireless speakers. Jawbone's approach to lifestyle tracking is unique, with over 110 patents filed related to UP and its wearable technology manufacturing processes. Jawbone is privately held and headquartered in San Francisco.

About Fullpower-MotionX
Founded in 2003, by Philippe Kahn, the creator of the camera-phone, Fullpower-MotionX leads the mobile sensing revolution. With a broad IP portfolio, the MotionX technology platform powers leading solutions from companies such as Jawbone, Comcast, Pioneer, Nike, JVC and others. Fullpower sees iPhone and iPad applications as a showcase for the MotionX technology platform. MotionX applications have established leadership in Health, Fitness and Navigation.

Like us on Facebook: facebook.com/jawbone
Follow us on Twitter: @Jawbone

SOURCE Jawbone

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