Univision and Eventus Announce the 2011 Premios Juventud VIP Tour Presented by Dr Pepper

Latin America - español

Private Concerts Crank Up the Heat This Summer Across Top U.S. Hispanic Markets

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Jun 09, 2011, 09:55 ET

MIAMI, June 9, 2011 /PRNewswire/ -- Univision and Eventus announce the 2011 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today's hottest artists, including past and present Premios Juventud nominees and winners. Leading up to Univision's youth awards show, PJ VIP Tour will make stops in Miami, New York, Chicago, Los Angeles and Houston.

"We are excited to bring the excitement and passion around one of Univision's biggest specials, Premios Juventud, live to fans in their hometowns," said Luis Fernandez, president of Entertainment and Univision Studios. "The PJ VIP Tour extends our commitment to bring our fans the relevant content they seek both on and off air."

PJ VIP Tour presented by Dr Pepper launches in Miami today with an exclusive performance by salsa star Victor Manuelle, known as El Sonero de la Juventud ("The Youth's Sonero"). Next up, PJ VIP Tour will roll into New York on June 16 for a show featuring bachata sensation El Torito; then on to Chicago on June 23 turning up the heat with 2011 Premios Juventud nominees Chino & Nacho. The show will continue in Los Angeles on June 29 with another performance by the Venezuelan duo Chino & Nacho, and wraps up July 7 in Houston with reggeaton sensation Alexis & Fido.

"We are committed to further developing consumer-driven experiences to extend the reach of Premios Juventud," said Nelson Albareda, Eventus' President and CEO. "Through our partnership with Univision and Dr Pepper, PJ VIP Tour has matured into a prominent experiential marketing platform, garnering tremendous momentum with fans and sponsors leading up to the trend-setting awards show."

Premios Juventud is a Hispanic youth awards show celebrating music, sports, fashion, movies and pop culture. The 2010 edition set ratings ablaze, making Univision the #1 network with the #1 show on all of television, English and Spanish, for the entire night among Adult 18-34 viewers. The 2011 show will air live on Univision on Thursday, July 21, at 8 PM ET/7 PM CT.

For continued up-to-date coverage of Premios Juventud and chances to win tickets to PJ VIP Tour in your hometown, visit www.Univision.com.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish- language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 86% of U.S. Hispanic households; Galavision, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry- leader with unique, relevant mobile products and service, and Univision Partner Group, a specialized advertising and publisher network; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About Eventus

Eventus is an experiential marketing, sports and entertainment company focused on connecting brands with multicultural consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.