University Of Chicago Medicine Selects NY Ad Agency DeVito/Verdi To Create New Campaign

CHICAGO, Nov. 24, 2014 /PRNewswire/ -- The University of Chicago Medicine & Biological Sciences has named the New York advertising agency DeVito/Verdi to develop and execute consumer advertising campaigns. The agency intends to expand on the long-standing brand position, "At the Forefront of Medicine," which UChicago Medicine has been known for locally, regionally and nationally.

UChicago Medicine chose DeVito/Verdi for its creative excellence on behalf of academic medical centers and other hospitals, including award-winning work for Mount Sinai Hospital (NYC), Massachusetts General Hospital (Boston), North Shore-LIJ (New York metro area), Abington Memorial Hospital (Philadelphia area), VCU Medical Center (Richmond) and Scripps Health (San Diego), among others.

UChicago Medicine, founded in 1927, teaches and trains future physicians, performs cutting-edge research and delivers outstanding patient care from its medical campus in historic Hyde Park on the South Side of Chicago. As a member of the South Side, it also provided $283 million in benefits and services to the community, or 22.5 percent of its operating expenses, in fiscal 2013. It has more than 900 physicians and 1,800 nurses who cover the full array of medical and surgical specialties. Twelve Nobel Prize winners in physiology or medicine are affiliated with the institution.

About DeVito/Verdi
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. It has been voted "Best Agency" six times by the advertising industry group, the AAAA, and has created some of the most memorable ad campaigns of the past 20 years. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies. DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence.

DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/LIJ Health System, The National Association of Broadcasters, Meijer, New York Institute of Technology, Anna's Linens, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, The Herb Chambers Companies, Tribe Hummus, Fallon Health, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, Daffy's, For Eyes Optical and others.  For more information on DeVito/Verdi, visit www.devitoverdi.com.

SOURCE DeVito/Verdi

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