Universeum Science Discovery Center selects Yooba's iPad Publishing Platform for its Exhibits

BOSTON, March 12, 2013 /PRNewswire/ -- Universeum Science Discovery Center in Gothenburg, Sweden has as its mission to provide a positive effect on children's attitudes to science, technology and math. Everything at Universeum is based in real science and focuses on interactivity as far as possible. Investing in iPad apps was a natural leap for Universeum to accomplish this goal. Additionally, Yooba was selected as the solution provider thanks to its capabilities of providing sustainable solutions to create and manage iPad apps over time. "Yooba has experience and solid creative solutions," says Eric Edblad, Marketing Director at Universeum.

(Photo: http://photos.prnewswire.com/prnh/20130312/NE74616 )

The main goal of the project was to provide valuable and educational information on each animal included in the exhibition. Animals in the exhibition are regularly changed; therefore Universeum had a requirement to easily and quickly update an app when needed. Further, Universeum wanted full control and administration in-house of the content of all the apps. Another challenge was to create an engaging and easy-to-use communications platform to all visitors, keeping in mind that Universeum's target group is children with their parents.

With Universeum's focus of interactivity in mind, Yooba focused the navigation and design on meeting two requirements:

• intuitiveness for the user
• an easy to manage framework for the apps

Contents, such as pictures and videos, are placed in 'holders' which makes it easy to replace with new species and related content. The goal was to use large pictures to ensure the highest visual impact and to complement with videos.

Today, Universeum has created 12 different apps for each animal in the exhibition. A design "framework" was created where some information is unique for a specific app and other information universal for all apps. The goal was to have a uniform design which is easy to manage and duplicate for forthcoming updates and changes. "The Yooba Studio is user-friendly and a well-designed platform," says Hannah Nyberg Sundqvist, editor at Universeum.

Universeum uses the Yooba Kiosk application to publish and schedule content to its iPads. The output from Yooba's platform is a native app which operates without internet connection. The Yooba back-end is where all apps are managed. This is also where Universeum sets up automatic reports for collected data and monitor the status of the apps - basically the management dashboard for complete control of their apps and iPads.

About Universeum

Universeum is Scandinavia's largest Science Centre. In 2011, 535,000 children, young people and adults visited in Gothenburg, Sweden. Their task is to have a positive effect on children's attitudes to science, technology and math. They want to make children and young people interested in these subjects and fire up their sense of curiosity, through activities and experiences that create understanding and faith in the future.

About Yooba

Yooba is a privately held company providing solutions for digital media since 2001 with offices in Boston, MA and Stockholm, Sweden. The Yooba Publishing Platform for iPad was released in 2011 and some of our clients include Campbell Soup, NCC, Atlas Copco, Philips, Volkswagen, and Ricoh.

The Yooba Publishing platform lets the users customize and manage their own iOS apps without any programming skills. The Yooba solution offers two distinct publishing options: Interactive Kiosk mode - Design interactive visual displays for hotels, retail stores, museums and other public places, and, Enterprise mode - Design interactive visual apps for each of a company's products and services - ready to be used directly on a sales person's iPad. There is no limit to the number of apps that can be created and published.

For more information about Yooba, contact: Gunnar Larsson, gunnar.larsson(at)yooba(dot)com or via phone at (888) 515-8430 x. 111, or if outside North America, +1 781 275-2211. Additional Yooba information can be found at http://www.yooba.com

SOURCE Yooba

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