Universal Studios Hollywood's 'King Kong 360 3-D' Awarded 'Outstanding Visual Effects in a Special Venue Project' by the Visual Effects Society (VES)

UNIVERSAL CITY, Calif., Feb. 18, 2011 /PRNewswire/ -- Universal Studios Hollywood's(SM) acclaimed theme park attraction, "King Kong 360 3-D,"     created by triple Oscar®-winner Peter Jackson, was awarded "Outstanding Visual Effects in a Special Venue Project" at the 9th Annual Visual Effects Society (VES) Awards.  This prestigious award is the first-ever presented to a theme park ride.

The VES Award winners were announced during a ceremony on February 1, 2011 and will be broadcast on REELZ Channel on Saturday, February 19 at 10:00 p.m. ET/PT.

Universal Studios Hollywood broke new ground in themed entertainment and re-set the bar for immersive theme park attractions with the landmark introduction of "King Kong 360 3-D," the world's largest, most intense 3-D experience.  The attraction, based on Peter Jackson's 2005 blockbuster, integrates spectacular three-dimensional visual media and the world's largest 3-D projection installation ever produced with physical effects.

A signature ride on the world famous, behind-the-scenes Studio Tour, "King Kong 360 3-D," transports guests to Skull Island and catapults them into the middle of a terrifying struggle between a giant T-Rex and "the eighth wonder of the world" – King Kong.  Guests find themselves launched into the film, projected on the world's largest wrap around, 3-D compound curved screens.

The Visual Effects Society (VES) is the entertainment industry's only organization dedicated to advancing the arts, sciences, and applications of visual effects and to upholding the highest uniform standards and procedures for the visual effects profession.  The organization represents the extended community of visual effects practitioners including supervisors, artists, producers, technology developers, educators and studio executives.  VES is comprised of a diverse group of more than 2,200 members in 20 countries.

Universal Studios Hollywood is a unit of the Universal Parks & Resorts division of NBCUniversal.  NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE (NYSE: GE) holding a 49% stake.

SOURCE Universal Studios Hollywood

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