Universal Studios Hollywood Deploys Big Filmmaking Guns for Innovative Halloween Horror Nights Campaign

UNIVERSAL CITY, Calif., Sept. 13 /PRNewswire/ -- Aiming to reflect a sense of shock, awe and dread among audiences for this year's Halloween Horror Nights® event, Universal Studios Hollywood(SM) has enlisted @radical.media, an Oscar® and Emmy®-winning transmedia company, to produce an innovative broadcast ad campaign that embodies the spirit of the ultimate horror experience with the catch-phrase, "What Fear...Fears Most."

The television ad features a group of young people whose stroll through a forested area is interrupted by a thundering pack of grotesque and frightening characters running full-bore in their direction. The spot, which features a surprise plot twist, utilizes special effects makeup and gothic lighting to produce a powerful sense of alarm and foreboding.  The 60-second film may be viewed at www.UniversalStudiosHollywood.com/Spot.

"What Fear…Fears Most" was directed by Derin Seale for @radical.media, a global transmedia company that creates some of the world's most innovative content across all forms of media. The firm served as the production company for Arcade Fire's "Unstaged Behind The Scenes" and has produced numerous films, music videos, TV programs and commercials.

The company has been honored with an Academy Award® (for the documentary, "The Fog of War"), Emmys® and a Golden Globe®.  

David & Goliath served as creative consultants for this project.

Halloween Horror Nights will begin on September 24 and continue on consecutive weekends and selected weekday nights through Sunday, October 31.  Event dates are: September 24, 25 and October 1, 2, 8, 9, 15, 16, 17, 21, 22, 23, 24, 28, 29, 30, 31. The event will begin nightly at 7 p.m.; closing hours vary by night throughout the event.  Tickets are now on sale at www.HalloweenHorrorNights.com/hollywood including a new "Killer Deal Nights" option, providing discounts of up to $25 for selected dates.

Updates on "Halloween Horror Nights" will be available at HalloweenHorrorNights.com and also on Twitter and Facebook, as Creative Director John Murdy reveals a running chronicle of exclusive information.  Fans are invited to follow John Murdy on Twitter at: Twitter.com/HorrorNights or via Facebook at: "Halloween Horror Nights - Hollywood (Official)."

Universal Studios Hollywood, The Entertainment Capital of L.A.(SM), is a unit of Universal Parks & Resorts, a division of NBC Universal.  NBC Universal is one of the world's leading media and entertainment companies in the development, production, marketing of entertainment, news, and information to a global audience.  Formed in May of 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.  NBC Universal is 80% owned by General Electric (NYSE: GE), with 20% controlled by Vivendi.

SOURCE Universal Studios Hollywood

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