Universal Screen Arts, Inc. Selects Knotice for Advanced Direct Digital Marketing Technology

AKRON, Ohio, Nov. 17, 2011 /PRNewswire/ -- Knotice, a provider of direct digital marketing software and services today announces that retailer and catalog distributor Universal Screen Arts, Inc. has selected Knotice's technology to help them to reach customers with more relevant email and online content  across Universal Screen Arts' family of websites.

Operating several leading retail sites and catalogs including "Signals", "What on Earth", "Wireless", "Bas Bleu", "Support Plus", and others, Universal Screen Arts plans to use Knotice's Concentri® EmailPlus and Concentri® SiteTarget for a variety of targeted email campaigns and website experiences. Knotice's ability to gather email activity and other customer data points within a single platform was a key point of differentiation. In the future, Universal Screen Arts can make use of that data to inform Advanced Analytics strategies and to expand the reach of its messaging through Knotice's upcoming offering for direct display advertising, currently being beta tested by select customers.

"It's mission critical for us to be able to communicate effectively with our customers across multiple channels, and Knotice's approach to digital marketing helps us to do so seamlessly," said Ron Barnhart, Vice President, Marketing & E-Commerce at Universal Screen Arts. "In addition to the advanced email capabilities, we appreciate the strategic value Knotice offers us moving forward, using our data for campaigns across channels. Along with a true sense of making our success a cooperative effort, these really were the key considerations when choosing Knotice as a partner."

Today's marketing technology landscape is fragmented, forcing many businesses to piece together several disparate systems in an attempt at multi-channel integration. This unfortunately carries the risk of data that falls through the cracks. Knotice gets rid of the need for forced system integration by allowing marketers a hands-free way to collect and store vital customer data natively within a single powerful platform.

"Businesses like Universal Screen Arts need to be able to quickly engage their customers with the right content at the right moment," said Brian Deagan, Knotice co-founder and CEO. "At Knotice, we make it easy for marketers to connect with consumers with relevant messaging regardless of channel – to grow their customer base."

Universal Screen Arts joins several new customers that have chosen Knotice's technology, including Oreck and GourmetGiftBaskets.com, among others.

About Knotice

Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients throughout North America, Knotice provides efficient, effective delivery of highly-targeted marketing communications through today's primary digital channels. Founded in 2003, Knotice is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For more information, visit www.knotice.com. 

About Knotice's Concentri® Software

Knotice's on-demand software is called Concentri®. Solutions include Concentri Mobile for mobile marketing, Concentri EmailPlus for email marketing, Concentri SiteTarget for onsite targeting, along with landing page management, testing and optimization, and universal profile management for data centralization. Concentri enables marketers to easily engage today's digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent. 

About Universal Screen Arts, Inc.

Universal Screen Arts, Inc. engages in online and catalog marketing activities. It offers unique gifts, casual apparel, jewelry, literature, DVD's, T-shirts, sweatshirts, and also provides health related products such as medical support hosiery and therapeutic socks. It owns and operates www.signals.com, www.whatonearthcatalog.com, www.artandartifact.com, www.basbleu.com, www.supportplus.com, www.florianajewels.com, and www.thewirelesscatalog.com. Universal Screen Arts was founded in 1983 and is based in Hudson, Ohio. Learn more at www.universalscreenarts.com.

SOURCE Knotice